Do Good Spotlight
🌟 Black Girls CODE 🌟

Black Girls CODE is teaching thousands of young women to lead and innovate in the tech/science/math space. Since 2011, BGC has been helping to improve the pipeline for girls of color in tech. The organization has 15 chapters across the globe, including New York, Seattle, and South Africa. Support them today: Black Girls CODE.

• Email 📧: some brands believe it’s outdated, while others spam our inboxes daily. No matter what you think, it’s still an important and personalized channel when used correctly. MarTech gives some helpful rules to craft better email CTAs. (And hot tip… it can be applied to other channels, too!)

• The rumors are not true. SEO is not dead. It’s just changing. Google still wants human content, but it doesn’t mean you can’t get a little help from AI.

*drumroll finishes with an embellished finale 🥁* Hope you got a lot of good stuff outta this issue.

Happy Wednesday!

Natalie

To help ya get moving, here’s some great ways to move more in the summer months!

Then,hen you take a break, you can read the latest edition of What’s Hot Wednesday with your friends.

Hold up, they’re not on the list yet??? 😲

Send them this signup link!

Do Good Spotlight
🌟 KinderSmile Foundation 🌟

The KinderSmile Foundation provides comprehensive dental care and dental hygiene education to underserved children and families, regardless of insurance status. With 3 locations in Bloomfield, Newark, and Trenton, they have impacted over 40,000 low-income families across NJ. Thank you, Randy Kirkpatrick, for the great suggestion! Show them some appreciation and see what they do: KinderSmile Foundation.

• Econsultancy has a great interview with Richard Shotton who shares some insights from his latest book, “The Illusion of Choice.” It includes examples of behavioral studies that illustrate things like cognitive biases on workplace decisions (among doctors no less) and pricing hacks based on extremeness aversion. Head-y stuff but fascinating potential implications/applications for B2C and B2B marketers…

Ciao for now!

Natalie

Got friends*? 🥛

*Who enjoy weekly insights on digital marketing news curated by enthusiastic digital marketing nerds

Send them this signup link!

Do Good Spotlight
🌟 Generation Hope 🌟

Becoming a parent at any age is a huge lifestyle change. For student parents, the stress of this transition can be amplified. Generation Hope supports teen parents and their children as they pursue their education. The charity provides families with custom assistance, so they are empowered to create the best futures for themselves. See how they are making a difference: Generation Hope.

• 🎶 Good day, sunshine… Good day, Bluesky? 🟦 Twitter co-founder and former CEO, Jack Dorsey, just backed invite-only platform Bluesky as a Twitter alternative. The platform is designed to test and develop technology for “open and decentralized public conversation.”

• SEM Rush wrote an awesome one-pager on SEO content writing tips!

That’s all I got for this week, but don’t worry, I’ll be back next week for more marketing fun! Wishing you a productive rest of your week.

Natalie

Owl let you know that you have impeckable taste in newsletters.

It’d be a hoot if you shared us with your flock – send them this signup link!

Do Good Spotlight
🌟 K9s For Warriors 🌟

K9s For Warriors gives highly-trained Service Dogs to military veterans suffering from PTSD, traumatic brain injury and/or military trauma. Many of the dogs come from high-kill rescue shelters, and they are paired with a military veteran to help in the healing journey. They are truly making a positive impact on so many lives. Please consider checking them out and donating: K9s For Warriors.

• Similar audience segments will be floating out of the Google Ads picture this August. Here’s what you need to know to transition.

• The Google Ads Malicious or unwanted software policy will be updated in May. Some changes surround malicious software, compromised sites, and unwanted software. Check out Google’s page.

Why We 💗 What We Do…

Our wonderful Office Manager, Stacy, surprised the team with an Employee Appreciation Awards Ceremony! (She’s the best. 😄) Check out the video!

• eMarketer presents a different angle on AI in this chart from on “AI fails to generate consumer enthusiasm across media.” More than half of respondents polled by Ipsos prefer human-generated content across a broad range of media.

Wishing you awesomeness this week and beyond. We’re rooting for you! 🌸

Natalie

Does February like March? 📅

No, but April May.

How does a flower whistle? 🌷

By using its tulips.

Why do trees have so many friends? 🌲

They branch out.

We’re basically one step below Comedy Central.

Share the joy, and send your friends the signup link!

Do Good Spotlight
🌟 St. Jude’s Children’s Research Hospital 🌟

“The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment.” Families in the midst of the most challenging times never receive a bill. Learn about the cause and how you can lighten the burden on the patients and families being supported by St. Jude Children’s Research Hospital.

• What’s the connection between PR and SEO? According to Search Engine Watch, “Digital PR is used to build high authority, and relevant links to key category pages to drive search performance through organic growth.” We at DBE would add this also applies to leveraging social media posts for link value. Read on….

Wishing you a safe and happy December!

Stay warm, ☕

Natalie

We hear your digital marketing buddies are super chill… 🧊

Send them this signup link to join the crew!

We’re serious.… It’s snow joke! ❄

Do Good Spotlight
🌟 Children First PA 🌟

Through “developing initiatives and advocating for quality health care, child care, public education, and family stability,” Children First PA works to improve children’s lives, particularly around the Philly area. They continually release research, including insights on Covid’s impact on children. Learn more about their noble cause here: Children First PA.

• Something new is lurking in your feeds… YouTube handles, that is. Creators will be choosing (or already have chosen) handles for their accounts. They will be visible in Shorts and channel pages near you this month!

• If you’ve been on the fence about starting a podcast for your business, or if your team is having challenges getting a rhythm going with its marketing, you may want to check out Rise25. Since 2008, they’ve been helping businesses generate high ROI from podcasts. How? By connecting them—faster—to high caliber prospects, referral partners, strategic partners, and industry influencers. Rise25 has innovated a “done-for-you” podcasting model with tiers of services that can be aligned for any B2B business. One conversation with co-founder Dr. Jeremy Weisz and I instantly understood why this agency is so highly regarded. Here’s how to learn more and connect: Rise25.

• Holding a party this weekend? Here are some jams for your spooktacular playlist! 🎶

I hope you all enjoy the upcoming weekend!

Creep it real, y’all,

Natalie

🎶 When you need some news … about digital marketing…

🎶 Who ya gonna call?

You get the gist, but really, send your friends the signup link.

Do Good Spotlight
🌟 New Jersey Future 🌟

We have to think smart when it comes to land and people. New Jersey Future works to use land sustainably to benefit people now and in the future. They conduct research, develop policies, advocate, and assist to keep communities healthy and nature protected. Honestly, they do so many things, you might want to read more for yourself here: New Jersey Future.

• Think with Google has put out a lotta content in the past 10 years, and guess what? They put it in this nice highlight list! Our personal favorites include: “Why it’s time to say goodbye to the traditional marketing funnel” and “Why consumer intent is more powerful than demographics.”

• Ever heard of the K.I.S.S. acronym? Keeping writing simple and concise could make or break a campaign. See why in this HBR article.

Whether you’re into the spooky season or not, I hope you’re enjoying the beautiful, fall weather! 🍁

Have a gourd day!

Natalie

We think your friends will fall 🍂 for our newsletter.

Send them this signup link!

… Come on, don’t leaf us hanging!

Do Good Spotlight
🌟 No Kid Hungry 🌟

NoKidHungry.org is on a mission to end childhood hunger in the U.S. They work to expand awareness and implement programs, grants, etc. to make sure kids get their 3 meals a day. Discover more about their cause and how you can help: https://www.nokidhungry.org/

We’d like to thank Angie Bruhn for the wonderful suggestion!

If you have an impactful organization to which you’d like us to donate and spotlight, give us a holler via email, snail mail, pony express… whatever floats your boat. 📢🐌🐎🚢

• Facebook is pulling the plug 🔌… on live shopping. In our last issue, we discussed Facebook’s transition to a TikTok-like format. Therefore, it has decided to toss out the old to make space for more Reels.

• Embarking on a new marketing campaign soon? Martech offers this article on how “Most marketing fails before it starts”. It includes the top 5 reasons marketing fails, as well as the top 5 rules for marketing success. Read onward >>

We hope you’re crushin’ so far this week. Looking forward to chatting at the same time next week!

TTYL 📱

Natalie

PS: The pop quiz answer is YouTube.

P.P.S. 👀 Share our rockin’ newsletter with your buddies and send them this signup link.

Do Good Spotlight
🌟 The Kim Foundation 🌟

It’s Wellness Month, so we plan to support programs with health and wellness initiatives every Wednesday during August! Our first is The Kim Foundation which “was established to give back to the community and to facilitate change in the behavioral health field.” The foundation continually aims to increase awareness and provide services around mental health and suicide prevention: https://thekimfoundation.org/

If you have a charity or foundation you support, share it with us via info@digitalbrandexpressions.com.

• Combine the power of SEO and Paid Search with ⚡keywords!⚡ Moz takes you through every step (and the steps between those steps) in this insightful article.

• We all know search marketing (SEO and Paid Search) are valued as “intent”-driven channels. Here are 12 micro intents that can help you develop relevant content that will not only attract visitors but drive them further towards conversion.

• What are shoppers so conflicted about? We are seeing an increase in discretionary shopping, yet many are postponing big purchases. Read what Google’s been seeing in this Insights Briefing.

Wishing everyone a healthy and happy August!

Namaste,

Natalie

We know you have friends that are cool enough to join our digital marketing club. 😎

Send them this super-awesome signup link!