tiktok Archives | Digital Brand Expressions https://dbe.dc.mcgit.cc/tag/tiktok/ Wed, 25 Oct 2023 13:01:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://dbe.dc.mcgit.cc/wp-content/uploads/2022/03/cropped-DBE-Website-Favicon-512-×-512-px-32x32.png tiktok Archives | Digital Brand Expressions https://dbe.dc.mcgit.cc/tag/tiktok/ 32 32 LinkedIn Verification, Disappearing Attribution Models, & What AI Can’t Do https://dbe.dc.mcgit.cc/2023/10/25/linkedin-verification-disappearing-attribution-models-what-ai-cant-do/ https://dbe.dc.mcgit.cc/2023/10/25/linkedin-verification-disappearing-attribution-models-what-ai-cant-do/#respond Wed, 25 Oct 2023 08:00:10 +0000 https://www.digitalbrandexpressions.com/?p=7351 Hey y’all! I have a thought for you. Do you remember the last time you had fun while learning something? You probably had a feeling of awe or appreciation. What if we approached our daily routine with more of a beginner’s mindset? There’s always something different in each moment… something it can teach us. ...

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Hey y’all!

I have a thought for you. Do you remember the last time you had fun while learning something? You probably had a feeling of awe or appreciation. What if we approached our daily routine with more of a beginner’s mindset? There’s always something different in each moment… something it can teach us. We just have to stay open and ready… maybe the beginner’s perspective might make the day a bit more enjoyable!

Now that you’ve got your good thought for the day, let’s jump in!

  • What conversion model do you use: first-touch, last-touch, OR multi-touch? Apparently, 75% of companies reported using multi-touch attribution! It comes with its challenges though (like double-counting conversions #yikes).
  • Google confirmed it is dropping 4 of its attribution models in Ads and Analytics. They are doing this due to “low adoption rates.” The AI powered, data-driven-attribution model will be the default with the last-click model still available as an option. The data-driven attribution model is supposed to evaluate the impact each touchpoint has on a conversion and has reportedly led to a 6% increase in conversions for paid search advertisers. However, the model is not transparent about how it scores individual touchpoints, so getting deeper attribution insights will be more difficult.
  • Think with Google recently posted “What AI can and can’t do — and what that means for marketers.” We’ve already covered what it can do in previous WHWs. So let’s cover what the article says AI can’t do:
    • AI can’t see the big picture for your organization
    • AI can’t be creative like you
    • AI can’t empathize with people

Of course, Google is saying AI can help with these things but it’s good to know that AI isn’t the solution for everything. Yea, people power!

Do Good Spotlight
🌟 Alex’s Lemonade Stand 🌟

This foundation is close to our teams’ hearts. The story behind the ALSF is remarkable: When Alex was 4 (she was diagnosed with childhood cancer just before her 1st birthday), she wanted to set up a lemonade stand and use the money she earned to help doctors find a cure. Her first “Alex’s Lemonade Stand,” raised $2,000 in one day. She continued to grow the program with the help of an amazing community of supporters. When she passed away at the age of 8, her stand and inspiration had raised more than $1 million. ALSF was started by her parents in 2005 to continue the work that Alex began. Their mission is simple: to change the lives of children with cancer through funding impactful research, raising awareness, supporting families, and empowering everyone to help cure childhood cancer. We are inspired by Alex’s story and donated in memory of Ronald Hogas. Here’s where you can learn more and support a wonderful cause: Alex’s Lemonade Stand Foundation.

  • Meta and TikTok are exploring the possibility of ad-free subscription tiers in response to the EU data privacy regulations. It will be interesting to see what the future holds in the US if they roll out a similar version here.
  • I’m a HUGE fan of the Duolingo marketing. Here’s their latest cleverness: a job listing for an Owl Trainer for their mascot, Duo the Owl. 🦉 The application process is intense – see below:
Man responding to Duolingo Owl Trainer Job post

Hope you got some giggles out of that last bullet. 🙂 Enjoy your week!

Natalie

What’s cooler than being cool? 🆒😎

Sending your digital marketing friends this signup link to join the WHW party!

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]]> https://dbe.dc.mcgit.cc/2023/10/25/linkedin-verification-disappearing-attribution-models-what-ai-cant-do/feed/ 0 TikTok Widget, Bing Losing Search Market Share, & Gaining Consumer Trust https://dbe.dc.mcgit.cc/2023/05/17/tiktok-widget-bing-losing-search-market-share-gaining-consumer-trust/ https://dbe.dc.mcgit.cc/2023/05/17/tiktok-widget-bing-losing-search-market-share-gaining-consumer-trust/#respond Wed, 17 May 2023 08:00:23 +0000 https://www.digitalbrandexpressions.com/?p=6852 Hi! 👋🏼 I don’t know about you, but I love grabbing my laptop, setting up an umbrella, and working outside. There’s nothing like a face full of fresh air while you work. (I’m actually writing this edition on my deck.) If you have the ability, try changing up your workstation. Shifting the scenery is often ...

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Hi! 👋🏼

I don’t know about you, but I love grabbing my laptop, setting up an umbrella, and working outside. There’s nothing like a face full of fresh air while you work. (I’m actually writing this edition on my deck.) If you have the ability, try changing up your workstation. Shifting the scenery is often refreshing for the brain and mindset. Anywho, let’s get to it!

  • Want to take a peak at what the new AI-driven Google Search Generative Experience (SGE) will look like? For now, you will have to see it through screen captures from Search Engine Land and detailed explanations on how it will work.
  • TikTok is at it again… trying hard to break into the search engine space. This time, it’s with a TikTok search widget. This is what I imagine whenever TikTok says it’s encroaching on Google search engine territory:
Image of a small girl trying on adult-sized shoes. Text pointing to the little girl says "TikTok trying on the search engine look". Text pointing to the large shoes says, "Google's shoes alone".

Do Good Spotlight
🌟 One Tree Planted 🌟

Their goal is simple. Plant More Trees. One Tree Planted is a global organization focused on reforestation in North America, Latin America, Africa, Asia, Europe, and the Pacific. Every dollar is one tree planted. Check them out: One Tree Planted.

  • You know when you said something funny, but then someone else reframed it slightly and got the whole room laughing? WELP, looks like something similar is happening to Bing. Bing’s efforts in obtaining search market share has backfired in Google’s favor.
  • Not everyone has a super-rad, performance-based digital marketing agency (*cough cough* like us) in their back pockets. Sooo, if you need a little help with Facebook advertising, here’s a nice guidebook for ya!

May your successes be sweet, and may your workdays be smooth. Have a great rest of your week, y’all!

¡Adios!

Natalie

Here’s how to say ‘hello’ in 21 different languages: Babel.

You can use them as conversation starters for telling your friends about us. 😎

Send your buddies this signup link!

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]]> https://dbe.dc.mcgit.cc/2023/05/17/tiktok-widget-bing-losing-search-market-share-gaining-consumer-trust/feed/ 0 The Bard, TikTok Drama, & Website Design 2023 https://dbe.dc.mcgit.cc/2023/03/29/the-bard-tiktok-drama-website-design-2023/ https://dbe.dc.mcgit.cc/2023/03/29/the-bard-tiktok-drama-website-design-2023/#respond Wed, 29 Mar 2023 08:00:34 +0000 https://www.digitalbrandexpressions.com/?p=6670 Hello out there! Last week of March. Can you believe it? Time is whizzing past us! With everything going so fast, isn’t it great you got a summary of digital marketing news delivered to ya each week? (You’re welcome. 😁) Let’s get on with the fun, then! Google released its A.I. chatbot, Bard. It's interesting ...

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Hello out there!

Last week of March. Can you believe it? Time is whizzing past us! With everything going so fast, isn’t it great you got a summary of digital marketing news delivered to ya each week? (You’re welcome. 😁) Let’s get on with the fun, then!

  • Google released its A.I. chatbot, Bard. It’s interesting how Google is trying to position Bard as a resource that is complementary to, but not part of, its search engine (vs. ChatGPT’s integration with Microsoft’s Bing search engine). The NYTimes covered both the unveiling story and a sidebar article on What Bard Can and Can’t Do that covers how cautious Google is being with the release. For example, Bard tells you right away that it makes mistakes, and it will decline to answer questions when it does not have enough information. Let chatbot wars begin….
  • #️⃣ Drama on the TikTok front. TikTok CEO Shou Zi Chew’s testimony in the Congressional hearing could determine the social media app’s fate in the US. Search Engine Land’s slightly different take was that it was “mostly theater starring politicians who are ignorant of the topic and ill-prepared by their staffs” BUT that the political smoke could scare away brand advertising support for the platform. We’ll have to see….
  • Bing has new category-based targeting for search ads. The tests have shown higher CTR and RPM with this unique solution.

Do Good Spotlight
🌟 Princeton-Blairstown Center 🌟

The Princeton-Blairstown Center (PBC) provides adventure-based, experiential education to youth from historically marginalized communities. What began in 1908 as a summer camp has grown into an outdoor education center with a wide variety of year-round programs serving almost 8,000 young people each year. Programs include those to improve learning retention over the summer to approximately 500 students from historically marginalized NJ communities in Trenton, Newark, and Camden, free of charge. There’s a fund-raising soiree on May 5 that NJ locals will want to check out. Learn more about PBC here: Princeton-Blairstown Center.

  • Marketing Charts shows the impact of inflation on consumer spending. Here’s what we see:
    • 80% of US Adults said that inflation has impacted their spending in Q1 2023, which fell back 4% since Q3 2022.
    • Places consumers have been starting their online product shopping journey:
      • Amazon is #1 with 56% (no surprise here).
      • Search engines are not far behind at 42%.

That’s what we got for ya. Get ready for more juicy digital drama next week!

Happy Wednesday!

Natalie

We’re basically like your Wednesday cup of coffee. ☕

We boost your day with an espresso shot of digital marketing news.

Like a good cuppa joe, we’re worth sharing with your favorite buddies – send ‘em the link!

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]]> https://dbe.dc.mcgit.cc/2023/03/29/the-bard-tiktok-drama-website-design-2023/feed/ 0 Bluesky, TikTok Search Ads, & Sustainable Influencers https://dbe.dc.mcgit.cc/2023/03/15/bluesky-tiktok-search-ads-sustainable-influencers/ https://dbe.dc.mcgit.cc/2023/03/15/bluesky-tiktok-search-ads-sustainable-influencers/#respond Wed, 15 Mar 2023 08:00:35 +0000 https://www.digitalbrandexpressions.com/?p=6608 Heyo! Fun fact: it’s Buzzards Day! Did you know that this bird returns from migration at the same time every year? It’s a popular tradition to watch for the bird in Ohio! It’s fascinating how nature has its own way of keeping time like we do a calendar… Anyway, here’s the latest in digital marketing ...

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Heyo!

Fun fact: it’s Buzzards Day! Did you know that this bird returns from migration at the same time every year? It’s a popular tradition to watch for the bird in Ohio! It’s fascinating how nature has its own way of keeping time like we do a calendar… Anyway, here’s the latest in digital marketing flying your way! 🦅

  • YouTube overlay ads are being underlayed. Creators are rejoicing at the chance to earn revenue from other, more profitable ad placements. This will also mean more competition for advertisers….
  • TikTok is launching *drumroll 🥁* search ads! Advertisers will be able to bid on keywords along with interests, demographics, and behaviors. We’re keeping our eyes peeled to see how TikTok will be competitive against the Google search behemoth.
  • Another day, another verification step. Google Ads is requiring one or two more verification processes for users. Gradually, certain accounts are getting pinged to provide basic information and identity to comply. See more.
  • What makes a person think more sustainably? Documentaries? News articles? Good guesses, but it’s influencers. A study by Unilever with the Behavioral Insights Team (BIT) found that influencers were rated as impactful in helping consumers make sustainable choices by 78% of respondents. Here’s the lowdown.

Do Good Spotlight
🌟 Generation Hope 🌟

Becoming a parent at any age is a huge lifestyle change. For student parents, the stress of this transition can be amplified. Generation Hope supports teen parents and their children as they pursue their education. The charity provides families with custom assistance, so they are empowered to create the best futures for themselves. See how they are making a difference: Generation Hope.

  • 🎶 Good day, sunshine… Good day, Bluesky? 🟦 Twitter co-founder and former CEO, Jack Dorsey, just backed invite-only platform Bluesky as a Twitter alternative. The platform is designed to test and develop technology for “open and decentralized public conversation.”
  • SEM Rush wrote an awesome one-pager on SEO content writing tips!

That’s all I got for this week, but don’t worry, I’ll be back next week for more marketing fun! Wishing you a productive rest of your week.

Natalie

Owl let you know that you have impeckable taste in newsletters.

It’d be a hoot if you shared us with your flock – send them this signup link!

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]]> https://dbe.dc.mcgit.cc/2023/03/15/bluesky-tiktok-search-ads-sustainable-influencers/feed/ 0 Big Tech Lawsuits, Ecommerce Dimensions, & 2 Trillion Hours on Social Media https://dbe.dc.mcgit.cc/2023/01/18/big-tech-lawsuits-ecommerce-dimensions-2-trillion-hours-on-social-media/ https://dbe.dc.mcgit.cc/2023/01/18/big-tech-lawsuits-ecommerce-dimensions-2-trillion-hours-on-social-media/#respond Wed, 18 Jan 2023 08:00:34 +0000 https://www.digitalbrandexpressions.com/?p=6366 Hey-yaaa Alright, alright, alright. We’ve got a jam-packed edition for all you curious readers out there. Ready? Let’s go! When are we not talking about TikTok and Gen Z these days? 📱🎵 This article helps make sense of it all. Gen Z seeks discoverability, interactivity, and authenticity. TikTok cracked that code to give just ...

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Hey-yaaa

Alright, alright, alright. We’ve got a jam-packed edition for all you curious readers out there. Ready? Let’s go!

  • When are we not talking about TikTok and Gen Z these days? 📱🎵 This article helps make sense of it all. Gen Z seeks discoverability, interactivity, and authenticity. TikTok cracked that code to give just what was needed after a time of social disconnectedness and disingenuousness.
  • On another social note, data.ai released a full report on the “State of Mobile 2023”. Social Media Today does a great job with the wrap-up. Some highlights below:
    • BeReal takes the cake for rookie app of the year with downloads reaching “5.3 million in August 2022.”
    • Instagram, WhatApp, Snapchat, and TikTok dominated the most downloaded app category in most regions.
    • Time spent on socials hiked up over 2 TRILLION hours in 2022.
  • What is wrong with this picture from Marketing Charts of B2B ABM Marketers self-assessments of competency in critical tactical skills? 🤔 Could it be that they are most proficient at “Campaign planning and execution” and least proficient at “Data and analytics for ABM”?

Do Good Spotlight
🌟 Solar Cookers International 🌟

You may be wondering… what are solar cookers? This charity’s name immediately got my attention because of it. According to their website, “3 in 7 people lack sustainable fuel to cook meals and make water safe to drink. So, Solar Cookers International provides cookers that use the power of the sun to purify water and cook food. To learn how you can help (and see what solar cookers look like), visit their website: Solar Cookers International.

  • Here are some PPC marketing trends to note for 2023. Our paid search team thinks number 3 is the most important one, since we’ve seen great performance with Bing.
  • Another day, (yet) another lawsuit for Meta, Alphabet, and other social media giants. Seattle schools “allege that “misconduct” by the Big Tech firms has been a large factor in the youth mental health crisis. Opinions are split. My question: how a lawsuit can aid in fixing a cultural issue. Stay on top of the news here.
  • Econsultancy offers an ICYMI compilation of recent articles with experts’ takes on digital marketing innovation and trends to watch for in 2023. Topics range from Personalization to Search and SEO to Social Advertising and more. Check it out, y’all!

That’s it for this week. Happy Wednesday!

Natalie

What’s cooler than being cool? 🧊

Sending your friends this newsletter’s signup link!

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]]> https://dbe.dc.mcgit.cc/2023/01/18/big-tech-lawsuits-ecommerce-dimensions-2-trillion-hours-on-social-media/feed/ 0 New Year – New Me[me Sizes], Chatbot Hotspots, & TikTok Ads https://dbe.dc.mcgit.cc/2023/01/11/new-year-new-meme-sizes-chatbot-hotspots-tiktok-ads/ https://dbe.dc.mcgit.cc/2023/01/11/new-year-new-meme-sizes-chatbot-hotspots-tiktok-ads/#respond Wed, 11 Jan 2023 08:00:25 +0000 https://www.digitalbrandexpressions.com/?p=6348 Happy 2023 🎈🎉🥳 Welcome to another year of kicking butt and taking names, digital marketing friends. I hope you had some time to relax and are getting H-Y-P-E for the year to come. Let’s get this party started! New year - new best times to post and social media image sizes. You’re welcome. 😁 ...

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Happy 2023 🎈🎉🥳

Welcome to another year of kicking butt and taking names, digital marketing friends. I hope you had some time to relax and are getting H-Y-P-E for the year to come. Let’s get this party started!

Why We 💗 What We Do…

You may have heard, but our phenomenal President & CEO, Niki, appeared on TWO podcasts this year (already). If you haven’t checked them out, you need to. Like, now. 🎧

INspired INsider hosted by Dr. Jeremy Weisz

The Limitless podcast with Johanna Buchweitz

  • Start with this article from McKinsey that opens with ChatGPTs response to the prompt about writing the opening paragraph about how transformative generative AI will be for business…. It’s pretty amazing.
  • Next, for more about potential applications and disruptions ChatGPT could cause in the search world, check out Search Engine Journal’s ongoing news story.
  • And Search Engine Land just weighed in with this about Microsoft adding ChatGPT features to Bing Search. It includes their take that maybe Google isn’t in a “code red” situation.
  • (And, no, this segment of WHW was not generated by ChatGPT – all human-generated content here at DBE.)

Do Good Spotlight
🌟 Evidence Action 🌟

Evidence Action’s goal is “[r]educing poverty and spurring growth in developing countries requires strategic, high-value investment of scarce resources, whether they come from donors, governments, or communities.” Some of their initiatives include delivering safe water and providing treatments for parasitic infections. See how you can help: Evidence Action.

  • Like good wine 🍷, TikTok is maturing 🎶. There is a wealth of ad formats for advertisers to choose from now, and TikTok advertising spend is going up for many companies. Get the deets on DigiDay.
  • Speaking of advertising $$$, Google and Facebook are losing advertising market share as TikTok, Amazon, and others grow.

We wish you smooth sailing as you get into ya 2023 groove. 🕺🏿💃🏼

Keep rockin’ it!🎸

Natalie

Not sure if you heard yet,

But all your digital marketing buddies are invited to join our club… ♣

Send them this signup link!

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]]> https://dbe.dc.mcgit.cc/2023/01/11/new-year-new-meme-sizes-chatbot-hotspots-tiktok-ads/feed/ 0 It’s all Greek to Us: What Greek Mythology Can Teach Us About Digital Marketing https://dbe.dc.mcgit.cc/2022/09/26/its-all-greek-to-us-what-greek-mythology-can-teach-us-about-digital-marketing/ https://dbe.dc.mcgit.cc/2022/09/26/its-all-greek-to-us-what-greek-mythology-can-teach-us-about-digital-marketing/#respond Mon, 26 Sep 2022 07:00:58 +0000 https://www.digitalbrandexpressions.com/?p=6025 The brain is constantly making connections in order to better understand the world. And sometimes hobbies and work spill into each other... like when a musician friend makes up a song to memorize terms for a college exam or when a psychologist uses their favorite movies to exemplify different psychosis. In this case, a heart ...

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The brain is constantly making connections in order to better understand the world. And sometimes hobbies and work spill into each other… like when a musician friend makes up a song to memorize terms for a college exam or when a psychologist uses their favorite movies to exemplify different psychosis.

In this case, a heart full of love for Greek mythology has taken root in my digital marketing nerdery. Turns out, there’s a lot we can learn by connecting the two. Whether you’re a hardcore myth-fit or your passions lie in other directions, grab a seat in the amphitheater. You don’t need to be an expert in either to learn the lessons they teach us.


Achilles = Google Paid Search

Myth

Achilles is the fearless warrior acclaimed for his mercilessness in the Trojan battlefield. He is swift and well-respected in warcraft, but a diva in his own sense. Things have to be carried out his way, or nothing will get done.

And as many of us know, Achilles had one heel of a weakness (*bud-dum-bist 🥁*). That weakness that led to the Greek hero’s destruction.

Reality

When we think of Google Paid Search, we think of fast results. It’s one of the most well-known search engines. In fact, other search engines can’t even come close to messing with Google’s status.

Google is picky in the way things should be done. Paid search is straight to the point. No foofy creativity. Just hardened, character-constricted words (maybe a super simple image extension). You, also, have to be careful how you play your advertising content. Rules need to be carefully followed or your ads get flagged.

There is a seemingly apparent flaw with our search engine celebrity: privacy. With privacy concerns rising and laws strengthening, Google has definitely been shot with an arrow. Right in the heel. Especially in Europe.

What this means:

Stringent attention needs to be paid to Google. The company is changing so quickly, and it is easy to be left in the dust. While policy changes, we need to think ahead of how Google will, too.

Shameless Plug 🔌: Speaking of Google… have you migrated to Google Analytics 4, yet?
No? Learn how we can help! 😁


Cassandra’s Prophecies = the Metaverse

Myth

Cassandra was a Trojan princess and priestess of Apollo, the god of the sun, music, plague, all that fun stuff. She was granted the power of prophetic visions, but no one would ever believe her. So, she is forced to watch the future unfold and is unable to convince anyone else of what’s to come.

Reality

Meta. Meta. Meta. We see you, but do we believe you completely yet? A completely immersive Metaverse like Ready Player One and Snow Crash seem a little too far ahead sometimes.

Are we really ready to push into the future and acknowledge what seems to be coming next?

Companies like Gucci are already on board, but it will be a while before everyone wants a part in the metaverse show. I’m imagining we’re going to see a Facebook-like growth wave. All the kids and hip brands do it first, then, we’ll get the adapters in a second wave.

What this means:

The future is coming whether we like it or not. We can either hold on or fall in full-force. Taking the pioneering leap into the metaverse may be the perfect opportunity for some, while watching on the sidelines may be the only option for others.

What we really need to do is keep our minds open and ready for the changes that lie ahead. (And freaking listen to Cassandra!)


Odysseus’ Journey = LinkedIn

Myth

Odysseus’ 10-year journey across the seas from the Trojan war is faced with predicaments that were solved by sheer cleverness and bravery. While he and his men are known for getting around (in more ways than one), they are constantly being distracted and delayed, straying from the true mission of getting back to Ithaca.

Reality

LinkedIn is all about the journey. The job journey. Much of the content is, honestly, comparable to Homer’s epic. It tells stories of trials, judgements, and achievements on people’s career journeys.

Just like Odysseus’s journey and the poem itself, the stories are l…..e…..n…..g……t…..h…..y…..

What this means:

We all view ourselves as the hero of our own tales, while predicaments tend to distract us from our true intentions. LinkedIn is a platform made for epic career adventures and thought leadership. When marketing on these platforms, we need to remember that people are on there for opportunity (just like Odysseus… come on, a year on Circe’s island, Aeaea…. He was definitely basking in the adventure). So, give your audience a solid enough opportunity to distract them on their LinkedIn journey.


Sing Muses of TikTok, Pinterest, & Instagram

Myth

The muses are the inspirational goddesses of science, literature, and the arts. Artists would call on them for creativity and innovation in their craft.

Reality

Cooking, books, crafts, dancing, photography, music, painting, and every artistic medium in between live in the land of TikTok, Pinterest, and Instagram.These forms of art are shared in virality, like the ancient word of mouth (except a heck of a lot faster).

How many baby shower ideas are stolen from Pinterest? How many dances are recreated from TikTok? How many photographers share their artwork on Instagram? These platforms are made for artistic communication.

What this means:

An overabundance of inspiration is available within seconds. While we might have looked to the skies for muses to spark our imaginations in the past. Today, we can draw it up simply with the press of a button.

Word to the wise: Convenience is pretty sweet, but it also makes us lazy. Inspiration can come from anywhere. You just have to be observant enough to find it.


SEO = Daedalus’ Labyrinth

Myth

Daedalus was tasked with creating an impossible labyrinth to trap the man-eating Minotaur (top half hungry bull; bottom half man; 100% scary). Anyone who entered the maze lost their way and never came out again… until Theseus who was given a life-changing hint from princess Ariadne of marking his path with string.

Reality

SEO is not a quick process. It’s filled with so many twists and turns. Once you think you figure it out, another update is upon us.

Strategizing requires thoughtful and intelligent planning to make sure you don’t slip down in the rankings. And we all know what happens on page 2 of Google…. The Minotaur might just be waiting around that page turn.

What this means

Before we sink into the ground and give up all hope, let’s remember where we were and where we are. Keep that string trailing behind you as your SEO strategy evolves.

Hopefully, you will find a way to stay 1 page ahead of the “algorithmic Minotaur”.


Wrapping It all Up

Ancient mythology symbolized the essence of communication and connection. Marketing, when done right, can be a modern-day vessel for storytelling, gleaming with lessons to be learned. Some of those lesson including:

  • Be swift and think ahead.
  • Keep your mind open.
  • Know your audience’s intention.
  • Inspiration is everywhere
  • Know where you’ve been.

With all that in mind, let’s return back to our daily lives with a sense of wonder and awe. Our days may not be full of literal chimeras and a cast of soap-opera-worthy gods and goddesses, but the trials we face daily reveal the same lessons of myth.

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]]> https://dbe.dc.mcgit.cc/2022/09/26/its-all-greek-to-us-what-greek-mythology-can-teach-us-about-digital-marketing/feed/ 0 Comfy Copywriting, #Authentic, & TikTok Shop https://dbe.dc.mcgit.cc/2022/09/07/comfy-copywriting-authentic-tiktok-shop/ https://dbe.dc.mcgit.cc/2022/09/07/comfy-copywriting-authentic-tiktok-shop/#respond Wed, 07 Sep 2022 01:00:17 +0000 https://www.digitalbrandexpressions.com/?p=6000 Howdy Ho! Hoping you all had a wonderful Labor Day weekend 🎉. As hard workers, we all need a little break sometimes. We’re happy to have you back. Now, here’s what you’ve been waiting for…. TikTok’s opening up… *drumroll please 🥁* Shopping Ads. Advertisers will be able to highlight their products to the 56% ...

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Howdy Ho!

Hoping you all had a wonderful Labor Day weekend 🎉. As hard workers, we all need a little break sometimes. We’re happy to have you back. Now, here’s what you’ve been waiting for….

  • TikTok’s opening up… *drumroll please 🥁* Shopping Ads. Advertisers will be able to highlight their products to the 56% of TikTok users who discover new brands and products through the platform.
  • Videos are showing up more frequently on Search Engine Results Pages (SERPs) in video carousels or as video-rich snippets. Plus, see some other benefits of leveraging videos and YouTube search results to gain insights on your customer’s buying journey in this MarTech article.
  • Words have power ⚡ (obviously). But what can selling on Facebook marketplace teach you about copywriting? Ann Handley gives us a little info on her experiment in her blog post.
  • “We’re so accustomed to hustling, we don’t remember how to float.” In this interview from Think with Google, resilience experts share how to maximize creativity in stressful times. #BobRossYourLife🎨
  • 🔥 Hot Tips from DBE 🔥 When you think of organic or naturally grown or preservative-free, you think of food, right? How about brand authenticity? No? Time to read our latest blog. 😁

Do Good Spotlight
🌟 PennFuture 🌟

Clean energy. I feel we hear those words a lot these days, but how can we change our economy for green initiatives? PennFuture is leading the “transition to a clean energy economy in Pennsylvania and beyond.” Not only are they working for a carbon neutral economy, but they protect green and wild places for new generations. See what they’re up to: https://www.pennfuture.org/

  • LinkedIn has bestowed the power for users to pin comments in replay chains. This’ll help guide more relevant, thought-provoking conversations on the platform!
  • More on the shrinking talent pool from McKinsey: They call it the “Great Attrition”. Check out their five personas to help companies attract the right talent based on addressing what’s important to them. 💼
  • If you’re a little bit (okay, a lotta bit) of a nerd like me, you’ll find this interesting: There’s a possibility transparent solar panels could replace windows in the future! While I can’t understand all the technical language, it’s an awesome idea!

Sending positive energy your way this week and beyond!

Rock on, y’all 🤘

Natalie

Did you know?

  • Anteaters have no teeth.
  • A flock of flamingos is called a flamboyance.
  • There are 32 muscles in a cat’s ear.

If you did, that’s pretty awesome. If you didn’t, join the club 🤪

Hey, speaking of clubs… tell your friends to join ours!

The post Comfy Copywriting, #Authentic, & TikTok Shop appeared first on Digital Brand Expressions.

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