search engine optimization Archives | Digital Brand Expressions

Unexpected Compliments, AI Marketing Course, & Stinky Content

Natalie Lorenzo — Wed, 28 Feb 2024 08:00:50 +0000

Hello and howdy!

Have you ever received or given an unexpected compliment? Sure, there are times when you’re expecting a compliment. Getting one unexpectedly hits different – it makes your day a bit brighter! In my search to find others experiencing the same, I discovered this short piece from Bret Lasky on LinkedIn. It’s beautiful to see others bringing compassion they see in the outside world to the workplace!

If you’re looking for a way to add unexpected compliments to your team flow, try a shoutout board! Our team has been using a virtual whiteboard to point out our colleagues’ good work and teamwork. It helps keep us feeling good too. 🙂

Now, onto digital marketing!

SEO & SAIO

What should Google rank in Search when all the content sucks? And we can relate to his pictorial depiction of “Google [as] a baby wading through a content trash heap.” Getting past the over-the-top nature of the article, the net-net is that future success with SEO requires credible, helpful content designed to match the intent of Google’s searchers. We are in full agreement on that mission to elevate and optimize.

Digital Marketing Institute launched a course on AI in Digital Marketing to address the AI skills gap in the industry. A quick review of the online course from ClickZ indicates this helps people who want to better understand:

how AI can impact marketing and
how they can start their journey into the AI space.

Are you aware that AI “chatbots fabricate details in at least 3% of interactions – and as much as 27%?” This data is cited in a MarTech article on “How to protect against and benefit from generative AI hallucinations.” When it comes to gen AI, you should always take the “trust but verify” approach. This is why we prefer gen AI chatbots like Bing Copilot, Google SGE, ChatGPT Plus, and Perplexity. They provide citations and links to the sources they used for generating their responses.

Do Good Spotlight
🌟 Pennsylvania Department of Military and Veterans Affairs (DMVA) 🌟

Pennsylvania has over 700,000 veterans, the fourth largest population in the U.S.! DMVA connects veterans to programs and services available to them. Some of these services/programs include grants, benefits, special initiatives, and more. Learn more: DMVA.

Digital Marketing

SURPRISE – Gen Z is good at social media! If you’re a brand looking to appeal to Gen Z on socials, hire a Gen Z (or many:-). But be warned, there most likely will be elements of risk-taking involved.

Google and Reddit signed a licensing agreement, so Google AI can use Reddit’s content for training. Have you noticed Reddit ranking higher in the results these past few months? Yeah, we have too. Learn more.

Not digital marketing news, but undeniably some of the most genuine, heart-warming news I’ve heard in a while…. A widow donated $1 billion of Berkshire Hathaway stock to cover Albert Einstein Med School tuition in perpetuity. If you have a minute, check out the student’s reaction!

DBE Perspective… 💭

IT’S… ALIVE! (AI, that is.) Like Frankenstein, many search marketers were initially fearful of AI chatbots. But, we believe that if you teach it well, AI Frankenstein can help you!

You are unique. You are awesome. You got this. 😎

Natalie

Have you heard through the grapevine?

What’s Hot Wednesday has a LinkedIn Newsletter too!

Subscribe on LinkedIn

The post Unexpected Compliments, AI Marketing Course, & Stinky Content appeared first on Digital Brand Expressions.

Future of Google, High CPCs, Effective Leadership, & Eddie The Terrible

Natalie Lorenzo — Wed, 07 Feb 2024 08:00:06 +0000

Hiya!

You know those days when it seems everything has gone sideways? We all have ‘em. I think the trick is to look at them in their entirety. Here are some thoughts:

Is everything about traffic bad? Yes, it slows us down. Is slowing down always bad? Not always, for example, we slow down on vacations. Not saying traffic is like a vacation (cuz it ain’t). Perhaps it gives us time to notice the cloud formations in the sky or appreciate the sincere goodness of seat warmers in the midst of winter.
How about making mistakes at work? Yes, it’s not fun to stare into the face of imperfection. We can sit with that. Notice how a mistake may draw you into a new path of thinking… of observing. Maybe those observations lead you to a new, creative solution…

Whatever hurdles may come up, remember that you have the strength and creativity to handle them.

Let’s get into the digital marketing rodeo!🤠

SEO & SAIO

Search Engine Land reports on the future of SGE, Gemini, Ads, and AI Search based on clues from the latest Alphabet earnings call and statements from the Google CEO. It covers a lot of ground with how AI is a key driver behind what Google hopes to achieve in 2024 and how their AI initiatives, including Bard and the Assistant (with Bard) mobile app, are being incorporated into their search products as complementary features.

Do Good Spotlight
🌟 Yoga Alliance Foundation 🌟

Yoga Alliance Foundation works to bring equitable access to yoga while supporting yoga professionals. They support refugee programs, give scholarships, support the scientific study of yoga, and much more. If you are interested in their cause, check them out: Yoga Alliance Foundation.

Digital Marketing

Google Search Ads CPC increased by 17% YOY and 9% QOQ in Q4 2023. Are more advertisers getting more confident in paid search? We’ll have to keep watching.

Eddie the Terrible, the dog you didn’t want to adopt. In Ann Handley’s most recent newsletter, she reminded us of the brilliantly crafted, beautifully blunt dog adoption posting. The posting worked so well that Eddie was eventually adopted. It shows the power of amazing copywriting to grab the attention of the right people. She, also, reminded us that generative AI is great for getting started, but a unique human touch may just be the cherry-topper to make writing GREAT. I agree 1001%.

Social media and the law system seem to be inextricably linked these days. Meta, TikTok, X, Discord, and Snap CEOs appeared before the US Senate on Jan 31st to address child protection. Each CEO cited multiple efforts dedicated to young user protection, while Senators posed tough questions to present their case that the platforms need to have more protections in place.

What are the secrets of effective leadership that can be applied to your role in the marketing industry? There are some solid takeaways by Martech including:
- Turn challenges into inspiration
- Nurture a culture of innovation and empower your team
- Adapting to change: Leading through market disruption
- Influencing and collaborating in marketing leadership
- Developing and mentoring future marketing leaders

Bonus: the article includes a shout-out and link to a sidebar interview with long-time DBE friend and referrer Ruth Stevens.

Have a wonderful rest of the week,

Natalie

What music do SEOs like? 🎵
ALT=ernative

What’s Mario’s favorite search engine? 🔍
Yahoo!

What is a popular search engine for ghosts? 👻
Ghoul-gle!

Share these jokes and our signup link with your favorite marketing friends!

The post Future of Google, High CPCs, Effective Leadership, & Eddie The Terrible appeared first on Digital Brand Expressions.

🎥 Veronica Fielding on Systems Simplified Podcast

DBE — Thu, 01 Feb 2024 17:35:12 +0000

Veronica “Niki” Fielding, our CEO & President, guest-spoke on The Systems Simplified Podcast, hosted by Adi Klevit. Niki delves into how a business can entwine networking and expert delegation for clear expectations and efficiency. Listen now to hear how you can apply to your business or team!

The post 🎥 Veronica Fielding on Systems Simplified Podcast appeared first on Digital Brand Expressions.

LinkedIn Sponsored Articles, SAIO Keywords, & Data Co-ops

Natalie Lorenzo — Wed, 24 Jan 2024 08:00:42 +0000

Howdy, friends!

January 24th is National Compliment Day, so here are some headed your way:

Good for you for expanding your knowledge and reading today. Think of 3 things you did well today. Now, out loud, give yourself a compliment for accomplishing them, no matter how big or small they are! Happy reminder that complimenting yourself is important, we believe what we hear ourselves say! 😊

Let’s hop into the digital marketing news, fellow marketing enthusiasts!

SEO & SAIO

You’ve likely heard about apps that let you take a picture of a plant and then identify it for you. Well, Google is adding those kinds of features to its search and Gen AI toolboxes. Our Head of SEO, Marc Engelsman, asked the question: Does this mean a picture is now worth a thousand keywords?! (ba-dum-tss)

DBE Perspective… 💭

Think with Google, with the help of The Behavioural Architects, has published its latest research on “how people decide what to buy while they’re in the messy middle of their purchase journey.” The research offers tips on how to boost consumer confidence (or should we say authority?) based on your website content.

For more on Brand Authority, check out our new blog post From Brand Authority to EEAT to SEO to SAIO.

DBE Perspective PART 2… 💭

Yes, there is a part 2 to your favorite segment of the WHW newsletter!

We know that SAIO and SEO work together, BUT they have different implementation strategies… one big difference is keywords. Instead of the SEO “one keyword per page rule, ”SAIO works with one topic and a few long-tail search terms. How does that work? Good question! Find out in “The SAIO Strategy: SEO Keywords vs. SAIO Topics.”

Digital Marketing

FINALLY, LinkedIn rolls out sponsored articles. (Woohoo!) In the past, there was the problem of LinkedIn not liking you leading people to your off-platform blog, but wouldn’t let you sponsor your LinkedIn article. This is an exciting new feature to get your thought leadership content out to more people!

With the death of the cookie, marketers are finding ways to utilize 1st-party data (maybe zero-party and second-party) data in a privacy-centric way through AI. Marketing Dive points out that large companies with massive amounts of 1st-party data will have a leg up over smaller ones. A way around this could be “data co-ops that allow entities to share data that can be used to fuel generative AI efforts.” However, if enough companies share data on this large scale, it still looks suspiciously similar to third-party cookies. We’ll have to see how it all plays out.

Google has laid off hundreds of people specifically in the advertising sector. Many believe the support experience is going to get worse and as an agency we can attest to this.

Do Good Spotlight
🌟 Home Sweet Hudson 🌟

Once a special needs person reaches the age of 21, they are disqualified for the IDEA (federal) services they’ve used throughout their life. Home Sweet Hudson helps ease the burden of this transition for caregivers and special needs people in the Hudson County area. Learn more about them here: Home Sweet Hudson.

Don’t forget… you’re awesome! 😎

Have a supercalifragilisticexpialidocious day,

Natalie

Good Vibrations by The Beach Boys has been stuck in my head. 🎵

Did you know that high-pitched noise in the intro was created by an electric-theremin. Learn more about the song here.

And if you’re pickin’ up our good vibrations, share our WHW signup link to your buddies. 🏄

The post LinkedIn Sponsored Articles, SAIO Keywords, & Data Co-ops appeared first on Digital Brand Expressions.

From Brand Authority to EEAT to SEO to SAIO

Marc Engelsman — Tue, 23 Jan 2024 08:00:03 +0000

Have you heard about Moz’s Brand Authority metric? It was announced last fall at its Mozcon event and it has now been incorporated into its Pro platform as part of its new “Domain Overview” summary section. The section also includes the long-standing Domain Authority and Page Authority metrics that predict the ranking potential of a website or a specific page on a scale of 1-100. Brand Authority is also presented on a 1-100 scale and “shows the value of the brands that Google associates with a domain.”

Wait, what? Let’s try that again.

“Brand Authority™ is a score (1-100) developed by Moz that measures the total strength of a brand.”

Understand it better now?

After a deeper review of how Moz explains Brand Authority, DBE has settled on this explanation – Brand Authority is an algorithmic determination of a brand’s salience online in terms of search intent, search volume, and visibility.

Regardless of how it is defined, it now can be used as a competitive metric where a brand with a higher Brand Authority score is deemed to have more online “authority” than brands with lower scores.

Okay, let’s start connecting some dots.

“Authority” is the A in Google’s EEAT cornerstone for generating the relevant, quality SEO content that influences rankings on traditional search engine results pages.

Search engine rankings results are one of the factors mentioned by both Google SGE and Bing Copilot as influencing what brands they cite with links in response to prompts in their AI platforms. Plus these AI search chatbots also mention LinkedIn as another online “authority” source they value.

So there you have it – the outline of a strategy map from Brand Authority to Search AI Optimization (SAIO). As always, the ability to deliver results success lies in the details of the implementation.

The post From Brand Authority to EEAT to SEO to SAIO appeared first on Digital Brand Expressions.

The SAIO Strategy: SEO Keywords vs. SAIO Topics

Natalie Lorenzo — Thu, 18 Jan 2024 08:00:05 +0000

You’ve probably heard us cite the “one keyword per page” rule for Search Engine Optimization (SEO). That’s not the case with Search Artificial Intelligence Optimization (SAIO). It’s a little more… exciting!

Quick Review

SAIO is about being cited and linked to as a source in relevant AI chatbot conversations. Since 94% of Google SGE links are expected to be different from organic search results, this means we can optimize on the opportunity to appear in both places, bringing more visibility, authority, and organic traffic to your website.

Let’s start off with the reason for the differing strategies, then, we’ll jump into what the strategy actually is.

Setting the (Chat) Scene

Let’s say you’re planning a dinner. You’re cooking and you’ve decided to consult your AI chatbot of choice on what to make.

You get to the topic of olive oil. Here’s your chat (you can skim for the good parts if you’d like):

You:

What is the best olive oil to use with my chicken parm recipe?

Chatbot:

The choice of olive oil for your chicken parm recipe depends on personal preference and the flavor profile you’re aiming for. Extra virgin olive oil is often a popular choice for its robust flavor and health benefits. Look for a high-quality, cold-pressed extra virgin olive oil to maintain the oil’s natural flavors.

If you prefer a milder taste, you might opt for a light or regular olive oil. These oils have a more neutral flavor and can work well in dishes where you don’t want the oil to overpower the other ingredients.

Ultimately, it’s about finding an olive oil that complements the overall taste of your chicken parmigiana. Feel free to experiment with different types and brands to discover the one that best suits your preferences.

You:

What other flavors of olive oil could I use?

Chatbot:

Infused olive oils can add unique and complementary flavors to your chicken parmigiana recipe. Here are some suggestions:

Garlic-infused olive oil
Basil-infused olive oil
Rosemary-infused olive oil
Chili-infused olive oil
Lemon-infused olive oil

Remember to taste the infused olive oils before using them to ensure the intensity aligns with your preferences. Additionally, use these oils judiciously, as their flavors can be potent.

You:

How do I know which olive oil to choose?

Chatbot:

Choosing the right olive oil depends on various factors, including your taste preferences, the dish you’re preparing, and the level of intensity you desire. Here are some tips to help you make a choice:

Extra Virgin Olive Oil (EVOO): This is the highest quality and least processed olive oil. It has a rich, robust flavor with fruity and peppery notes. Use it for drizzling over finished dishes, salads, and recipes where the oil’s flavor is a key component.
Virgin Olive Oil: Like extra virgin olive oil but with a slightly less intense flavor profile. It’s suitable for cooking and dressings.
Light or Mild Olive Oil: This oil has a more neutral taste and a higher smoke point, making it suitable for cooking at higher temperatures. Use it for sautéing, frying, or baking when you don’t want the oil to dominate the dish.
Flavored or Infused Olive Oils: Choose these based on the flavor profile you want to add to your dish. Popular options include garlic, basil, rosemary, chili, or lemon-infused oils.
Cold-Pressed Olive Oil: This means the oil was mechanically extracted without the use of heat or chemicals, preserving more of the natural flavors and nutrients.
Single-Origin or Blended: Single-origin olive oils come from one region and may have distinct flavors. Blended oils mix olives from different regions for a balanced taste.
Dark Glass Bottle: Opt for olive oils packaged in dark glass bottles, as they protect the oil from light exposure, which can degrade its quality.
Check for Certification: Look for oils with certifications like the PDO (Protected Designation of Origin) or PGI (Protected Geographical Indication), which ensure certain quality and production standards.

Remember to consider your personal taste preferences and the specific culinary application when choosing olive oil. It’s often helpful to experiment with different varieties and brands to find the one that suits your palate and the dish you’re preparing.

Now, switch hats for a second. 🎩

Your company manufactures the best olive oil in the world. You definitely want to be cited as a source in AI chats like these.

So, it would make sense to lay all that info in one easy webpage for chatbots to cite. Instead of the traditional one keyword per page rule in SEO. you’re optimizing for a group of long-tail search terms around one specific topic with SAIO. See the picture below for a visual:

So, you create and optimize a “Finding the Right Olive Oil for your Recipe” topic page with phrases such as…

Garlic-infused olive oil
Delicate olive oil
Chili olive oil
Which olive oil should I use?
How to pick olive oil for italian recipes
Where do I start with olive oil cooking

You can format all these phrases in ways like FAQs, whitepapers, blogs, etc…. You’ll want to display the info in a way that makes sense and is easy to read by AI chatbots and humans alike.

Recap

SEO is all about being super finite and direct with one keyword per page.

SAIO optimizes for a group of long-tail search terms around a specific topic.

While these optimization strategies are quite different, they do have a positive impact on each other. Check out The Yin and Yang of SEO and SAIO (or is it SAIO and SEO?) for more on that.

We recommend a marketing optimization plan that features both because they draw out the best in each other… almost like a peanut butter and jelly combo!

The post The SAIO Strategy: SEO Keywords vs. SAIO Topics appeared first on Digital Brand Expressions.

The Last One: Google Patents, SEO Links, & Influencer Marketing

Natalie Lorenzo — Wed, 20 Dec 2023 08:00:46 +0000

Heyo!

The time has come. ⏰ The LAST What’s Hot Wednesday of the year! (DUH DUH DUH 🥹)

BUT don’t worry! We’ll be back with more fun next year. 😃

For now, let’s savor the time we have. Here’s your dose of #DigitalMarketingNews.

SEO & SAIO

Remember the good ol’ days when you would do your shopping research online before going to the store? According to eMarketer, these days, consumers are doing that research on their smartphones in-store. Content they are looking at includes price comparisons, customer reviews, and detailed product descriptions. These real-time searches make SEO and SAIO all the more important as part of the digital marketing mix.

Search Engine Land has a good read on the importance of generating brand presence, authority, and trust to help AI models learn and value their relevant content as part of the SEO EEAT model. The author suggests to achieve SEO success in this new AI-driven era you need to think “publicity first, links second” with the assumption that the links will follow the publicity. Our approach with SAIO is to teach the AI models to deliver both brand citations and links. As we noted in our recent blog post, SAIO citations and links will help with SEO, too.

Here’s an interesting, longer read about 9 Google patents that may influence your SEO. We’re seeing an increase in Natural Language Processing (NLP) and contextual understanding. This means Google will be getting better at reading and comprehending the “why” behind a search query/web page. This is all a shift to a more AI-chatbot-esque approach to search. *cough cough* More reasons why SAIO’s important *cough cough* 😏

Do Good Spotlight
🌟 No Kid Hungry 🌟

1 in 5 kids in America live with hunger today. No Kid Hungry is working to solve problems of hunger and poverty in the United States and around the world. They offer school meals, grants, advocacy, research and more to help their cause. They even have a “Free Meal Finder” to help anyone find help near them. Learn more: No Kid Hungry.

Digital Marketing

Social Influencer campaigns are super nuanced and require the right touch. SocialFly, a highly recognized social media agency in NY, has a quick influencer marketing post to make sure you get the most from your programs!

The Taiwan Semiconductor Manufacturing Company (TSMC) is the only company in the world that can reliably make the world’s most advanced AI chips. In AI expert Rob Toews’ Ted Talk, he discusses the major problems with this fact including: 1. rising political tensions between Taiwan and China and 2. no other company (including Samsung and Intel) can reliably make these chips at scale. TSMC chips are pivotal for tech giants like Google to progress in AI development. The talk gives perspective on how global politics can enhance or impede our advancement of technology.
Our thoughts: this is a situation to watch, but technology–or the people behind it–seem to find a way to move forward and we bet AI chips are no different. But, as John Lennon said, “Imagine….”

Why We 💗 What We Do…

We love our Do Good Spotlights, so we’re going to give them another shoutout here! If you have the ability and want to donate time or resources to good causes, here’s a list of reputable organizations to consider: Do Good Spotlight Roundup 2023.

I hope you’re having a wonderful, happy, healthy December. If you are celebrating anything, I hope it’s seriously awesome. Wishing you the best in the new year, as well!

Natalie

Here’s some fun facts about penguins: 🐧

Their cute ‘lil tuxedo appearance is a feathery camouflage called “countershading.” Any fishy predator looking up will see the white belly blending into the water’s surface – all those below will see the back blending into the dark sea floor. #genius
A group of penguins in the water is called a “raft.” When they’re chilling together on land, it’s a “waddle.”
Penguin ancestors came from Australia… why some species decided to move that far south is beyond 🥶

Why am I talking about penguins this week?

They’re cute. Do I need a better reason to talk about penguins? 🤷

Anyway, send your friends this signup link to join the WHW “waddle!”

The post The Last One: Google Patents, SEO Links, & Influencer Marketing appeared first on Digital Brand Expressions.

Google’s Gemini, AI Ethical Concerns, & Puppies!

Natalie Lorenzo — Wed, 13 Dec 2023 08:00:10 +0000

Howdy, Howdy!

Have you ever noticed how many hats we wear day-to-day? Sibling. Partner. Friend. Coworker. Volunteer. Parent. Athlete. Musician. They all could be full-time roles if we allowed them. First, give yourself a pat on the back for handling all those roles. Then, ask yourself… how’s the balance? Don’t forget about taking time for yourself to decompress. Much of the time, you can give yourself at least 10 minutes to reset (napping, taking a walk, etc.). If not, give yourself an elongated breath.

Now that we’re a little more centered, let’s put on our digital marketing hats, shall we? 🧙🏻🧙🏽‍♂️

SEO & SAIO

Search Engine Land covers Google’s new AI model “Gemini” that is being integrated with Search, Google SGE, Bard, and Ads. The article includes snippets of an interview with Alphabet CEO Sundar Pichai. Here’s one of the quotes we found interesting:

Pichai: “Our fundamental vision is that people come to search to experience the richness and the diversity of the web and the content ecosystem. So even though with search generative experience we can expand what we do, we’re actually designing the product in a way so that people can go explore. And I think that’s what users want. I view it as a fundamental value proposition of search, so that’d be part of our goal as we evolve the product.”

So it sounds like rather than being just an answer machine, Google is still looking to connect searchers to other websites as part of their search journey. We’ll be watching closely as this AI-driven story evolves.

Speaking of AI (as we often do), here’s a warning about how using AI for automating prospecting emails can be counter-productive. Bottom line: whatever you are using AI for, best practice is to pay close attention to the output before releasing into the real world.

Interested in seeing B2C Marketer’s Biggest Ethical Concerns with AI? Look no further as MarketingCharts has the results of a recent survey. Not a big surprise “privacy invasion” is at the top of the list but “biased content” at the bottom?

DBE Perspective… 💭

SAIO & SEO have more in common than they seem. Parts of the strategies are strikingly different (like keyword optimization), but they both help you reach a goal of increased visibility across organic channels. Marc Engelsman takes you through the best practices and effects of SEO/SAIO on each other in “The Yin and Yang of SEO and SAIO (or is it SAIO and SEO?).”

Do Good Spotlight
🌟Home for Good Dog Rescue🌟

Home for Good Dog Rescue has saved 10,000 dogs in 11 years! Think of how many games of fetch, dog piles, and doggie play dates were enjoyed because of their work. Home for Good Dog saves dogs from kill shelters in the South and places them with foster families until they get placed in forever homes. Check out their website and fall in love with their pups on socials. 💖

Digital Marketing

We’ve talked about X’s Grok before. Did you know that it answers in a “Hitchhiker’s Guide to the Galaxy”- esque way… suggesting questions to ask and responding with hardy sarcasm, and real-time Tweets. Yes, this is cool, but X has its dark side of misinformation and bias. How will those play out in their new xAI?

The global advertising market is showing positive results despite the challenging year of inflation and conflict. The overall market is expected to improve in 2024, specifically around major events like the Olympics and the 2024 U.S. Presidential Election.

You may have seen these floating around LinkedIn… Collaborative articles are becoming increasingly popular (at least in my feed). Basically, a group of experts are invited to provide knowledge and insights on a general question. Anyone can view or interact with these articles. These are another great way to build up your LinkedIn thought leadership!

Happy Wednesday!

Natalie

Congrats for making it to the bottom of this longer issue!

What’s your reward, you say? 🏆

Here’s a beautiful signup link that you can send your friends!

The post Google’s Gemini, AI Ethical Concerns, & Puppies! appeared first on Digital Brand Expressions.

The Yin and Yang of SEO and SAIO (or is it SAIO and SEO?)

Marc Engelsman — Tue, 12 Dec 2023 07:00:08 +0000

When we launched DBE’s Search Artificial Intelligence Optimization (SAIO) strategy for generating link citations in answers to questions asked of conversational search AI chatbots like Bing Copilot and Google SGE, we showed this iceberg image to help distinguish the similarities and differences between traditional SEO tactics and the new SAIO tactics:

We also created a new presentation slide for SAIO Best Practices that illustrates these tactics share the same three foundational optimization pillars: Technical (On-Website), Content (On-Website), Links/Social Signals (Off-Website). Compare SEO and SAIO best practices in the slider below:

Now we’re finding the connection between SEO and SAIO is more than a story of similarities; there is a real synergy of visibility generated when implementing both sets of best practices.

In a previous blog post, we established that Bing Copilot and Google SGE use traditional search index data as signals of authority and trust factors that influence the inclusion of link citations in their responses to conversational AI searches. Here’s an example of how that worked for our client, Paula Deen:

Now, we are seeing how implementation of SAIO-targeted conversational content in the form of FAQs, images, and videos are having the positive benefit of being included in multiple Google SERP (Search Engine Result Page) features in addition to organic listings:

So don’t think of implementing SEO best practices and SAIO best practices as an either/or situation and leverage the power of “and” – as in SEO and SAIO best practices combined.

The post The Yin and Yang of SEO and SAIO (or is it SAIO and SEO?) appeared first on Digital Brand Expressions.

SAIO and YouTube: Another Click In The (EEAT) Wall

Marc Engelsman — Thu, 16 Nov 2023 08:00:40 +0000

If you’ve been following DBE’s blogs and videos on Search Artificial Intelligence Optimization (SAIO), you can skip the short story section below like you would when binging episodes of your current favorite series. You can jump ahead to the paragraph that starts with “Now.”

For the rest of you, here’s what you missed:

SAIO and SEO – The Short Story

SAIO is the practice of optimizing your content to be found and cited with links in conversations with AI chatbots like Bing Chat, Google SGE, and now Bard to a degree.
What is Search Artificial Intelligence Optimization (SAIO)? (8/14/2023)

SEO and SAIO are grounded in the same EEAT search quality standards but the optimization strategies for each require different forms and formats for successfully generating higher visibility in search rankings and citations.
A SAIO (Rhymes with Day-oh) and SEO Strategy Success Story (8/24/2023) and
🎥 SAIO and SEO FAQs Answered (9/26/2023)

Among the conversational search chatbots, LinkedIn is the most trustworthy social media platform (when compared with Facebook and X/Twitter) for a variety of reasons and therefore a favored source for SAIO citations and links.
SAIO and EEAT: The LinkedIn Connection (10/27/2023)

Now that you’re up to date, let’s talk about SAIO and YouTube. Here are a few reminders about YouTube and its relationship with Google:

YouTube is a member of the Google family along with the Bard AI conversational chatbot
YouTube is in its own right the second-largest search engine in the world, after Google, of course.

And now for something you may not know about YouTube: Bard is experimenting with a YouTube extension (as well as extensions for Google Maps, Google Flights, and Google Docs).

It seemed a fairly obvious conclusion that, if LinkedIn was a powerful SAIO influencer of citations and links, then YouTube could also be an additional source of EEAT-worthy content. So we uploaded our SAIO videos to YouTube with transcripts and closed captioning because chatbots can’t watch videos – yet – but they do read. And less than two weeks later, here is what we are seeing:

Google SGE Generative AI answer:

Yep, that’s one of our YouTube videos that is being shown and cited with separate links to our website and to our YouTube Channel.

Google SGE Search Results:

A super-fecta of the top four organic search results with the LinkedIn post, two DBE blog posts (one being a video), and a YouTube video post.

But wait, there’s more! With Google SGE when you do an Images search:

The SEO/SAIO Iceberg graphic and the YouTube video are the first two images presented.

Moving on to Bard now:

Bard automatically switched to its YouTube extension and delivered the YouTube video as its first response.

While these results are all from the Google family, one can’t help but notice how they interact and support each other as EEAT-worthy content.

Now for the surprise – Bing Chat’s response:

Bing Chat not only captured the DBE video from YouTube as its number 1 citation but also provided a summary of the video content in a way that prompts a click–something neither Google SGE nor Bard provided.

So, in summary, the YouTube SAIO video strategy also works outside of the Google environs and is another way to demonstrate the EEAT-worthiness of your content to all the conversational chatbots.

PS – Some of you no doubt caught the pun reference in the blog title to Pink Floyd’s “Another Brick In The Wall.” If you are familiar with the song, the first line is “We don’t need no education.” The irony here is that conversational search chatbots do need to be educated as they are language learning machines. And why videos are just another click to build up your SAIO EEAT wall.

The post SAIO and YouTube: Another Click In The (EEAT) Wall appeared first on Digital Brand Expressions.

search engine optimization Archives | Digital Brand Expressions

Unexpected Compliments, AI Marketing Course, & Stinky Content

SEO & SAIO

Do Good Spotlight 🌟 Pennsylvania Department of Military and Veterans Affairs (DMVA) 🌟

Digital Marketing

DBE Perspective… 💭

Future of Google, High CPCs, Effective Leadership, & Eddie The Terrible

SEO & SAIO

Do Good Spotlight 🌟 Yoga Alliance Foundation 🌟

Digital Marketing

🎥 Veronica Fielding on Systems Simplified Podcast

LinkedIn Sponsored Articles, SAIO Keywords, & Data Co-ops

SEO & SAIO

DBE Perspective… 💭

DBE Perspective PART 2… 💭

Digital Marketing

Do Good Spotlight 🌟 Home Sweet Hudson 🌟

From Brand Authority to EEAT to SEO to SAIO

The SAIO Strategy: SEO Keywords vs. SAIO Topics

Setting the (Chat) Scene

Recap

The Last One: Google Patents, SEO Links, & Influencer Marketing

SEO & SAIO

Do Good Spotlight 🌟 No Kid Hungry 🌟

Digital Marketing

Why We 💗 What We Do…

Google’s Gemini, AI Ethical Concerns, & Puppies!

SEO & SAIO

DBE Perspective… 💭

Do Good Spotlight 🌟Home for Good Dog Rescue🌟

Digital Marketing

The Yin and Yang of SEO and SAIO (or is it SAIO and SEO?)

SAIO and YouTube: Another Click In The (EEAT) Wall

Do Good Spotlight
🌟 Pennsylvania Department of Military and Veterans Affairs (DMVA) 🌟

Do Good Spotlight
🌟 Yoga Alliance Foundation 🌟

Do Good Spotlight
🌟 Home Sweet Hudson 🌟

Do Good Spotlight
🌟 No Kid Hungry 🌟

Do Good Spotlight
🌟Home for Good Dog Rescue🌟