DBE Perspective… 💭

Think with Google, with the help of The Behavioural Architects, has published its latest research on “how people decide what to buy while they’re in the messy middle of their purchase journey.” The research offers tips on how to boost consumer confidence (or should we say authority?) based on your website content.

For more on Brand Authority, check out our new blog post From Brand Authority to EEAT to SEO to SAIO.

DBE Perspective PART 2… 💭

Yes, there is a part 2 to your favorite segment of the WHW newsletter!

We know that SAIO and SEO work together, BUT they have different implementation strategies… one big difference is keywords. Instead of the SEO “one keyword per page rule, ”SAIO works with one topic and a few long-tail search terms. How does that work? Good question! Find out in “The SAIO Strategy: SEO Keywords vs. SAIO Topics.”

• FINALLY, LinkedIn rolls out sponsored articles. (Woohoo!) In the past, there was the problem of LinkedIn not liking you leading people to your off-platform blog, but wouldn’t let you sponsor your LinkedIn article. This is an exciting new feature to get your thought leadership content out to more people!

• With the death of the cookie, marketers are finding ways to utilize 1st-party data (maybe zero-party and second-party) data in a privacy-centric way through AI. Marketing Dive points out that large companies with massive amounts of 1st-party data will have a leg up over smaller ones. A way around this could be “data co-ops that allow entities to share data that can be used to fuel generative AI efforts.” However, if enough companies share data on this large scale, it still looks suspiciously similar to third-party cookies. We’ll have to see how it all plays out.

• Google has laid off hundreds of people specifically in the advertising sector. Many believe the support experience is going to get worse and as an agency we can attest to this.

Do Good Spotlight
🌟 Home Sweet Hudson 🌟

Once a special needs person reaches the age of 21, they are disqualified for the IDEA (federal) services they’ve used throughout their life. Home Sweet Hudson helps ease the burden of this transition for caregivers and special needs people in the Hudson County area. Learn more about them here: Home Sweet Hudson.

Don’t forget… you’re awesome! 😎

Have a supercalifragilisticexpialidocious day,

Natalie

Good Vibrations by The Beach Boys has been stuck in my head. 🎵

Did you know that high-pitched noise in the intro was created by an electric-theremin. Learn more about the song here.

And if you’re pickin’ up our good vibrations, share our WHW signup link to your buddies. 🏄

DBE Perspective… 💭

SAIO & SEO have more in common than they seem. Parts of the strategies are strikingly different (like keyword optimization), but they both help you reach a goal of increased visibility across organic channels. Marc Engelsman takes you through the best practices and effects of SEO/SAIO on each other in “The Yin and Yang of SEO and SAIO (or is it SAIO and SEO?).”

Do Good Spotlight
🌟Home for Good Dog Rescue🌟

Home for Good Dog Rescue has saved 10,000 dogs in 11 years! Think of how many games of fetch, dog piles, and doggie play dates were enjoyed because of their work. Home for Good Dog saves dogs from kill shelters in the South and places them with foster families until they get placed in forever homes. Check out their website and fall in love with their pups on socials. 💖

• We’ve talked about X’s Grok before. Did you know that it answers in a “Hitchhiker’s Guide to the Galaxy”- esque way… suggesting questions to ask and responding with hardy sarcasm, and real-time Tweets. Yes, this is cool, but X has its dark side of misinformation and bias. How will those play out in their new xAI?

• The global advertising market is showing positive results despite the challenging year of inflation and conflict. The overall market is expected to improve in 2024, specifically around major events like the Olympics and the 2024 U.S. Presidential Election.

• You may have seen these floating around LinkedIn… Collaborative articles are becoming increasingly popular (at least in my feed). Basically, a group of experts are invited to provide knowledge and insights on a general question. Anyone can view or interact with these articles. These are another great way to build up your LinkedIn thought leadership!

Happy Wednesday!

Natalie

Congrats for making it to the bottom of this longer issue!

What’s your reward, you say? 🏆

Here’s a beautiful signup link that you can send your friends!

Do Good Spotlight
🌟 Alex’s Lemonade Stand 🌟

This foundation is close to our teams’ hearts. The story behind the ALSF is remarkable: When Alex was 4 (she was diagnosed with childhood cancer just before her 1st birthday), she wanted to set up a lemonade stand and use the money she earned to help doctors find a cure. Her first “Alex’s Lemonade Stand,” raised $2,000 in one day. She continued to grow the program with the help of an amazing community of supporters. When she passed away at the age of 8, her stand and inspiration had raised more than $1 million. ALSF was started by her parents in 2005 to continue the work that Alex began. Their mission is simple: to change the lives of children with cancer through funding impactful research, raising awareness, supporting families, and empowering everyone to help cure childhood cancer. We are inspired by Alex’s story and donated in memory of Ronald Hogas. Here’s where you can learn more and support a wonderful cause: Alex’s Lemonade Stand Foundation.

• Meta and TikTok are exploring the possibility of ad-free subscription tiers in response to the EU data privacy regulations. It will be interesting to see what the future holds in the US if they roll out a similar version here.

• Did you know you can get verified on LinkedIn? Ya, it’s a thing!

• I’m a HUGE fan of the Duolingo marketing. Here’s their latest cleverness: a job listing for an Owl Trainer for their mascot, Duo the Owl. 🦉 The application process is intense – see below:

Hope you got some giggles out of that last bullet. 🙂 Enjoy your week!

Natalie

What’s cooler than being cool? 🆒😎

Sending your digital marketing friends this signup link to join the WHW party!

Do Good Spotlight
🌟 The Access Fund 🌟

If y’all haven’t heard, I am a huge climber and nature-lover. The Access Fund is an advocacy organization for both. They are working for sustainable access to climbing areas across the nation, while educating others how to advocate. If you’re all about nature and vertical adventure, check them out: Access Fund.

Fun tidbit: My college climbing club supported this organization by selling pet rocks…. You’d be surprised how many adults filled a pet-rock-shaped hole in their lives.

• Think with Google offers “3 compelling use cases for AI, according to creative leads.” Embedded in the use cases (and called out by Google) are these interesting takes on AI:
  “We must always remember to place the human truth at [our campaign’s] core.”
  “At the heart of our business are the principles of empathy and reason. We try and build those into everything.”
  “AI is not just about ethics; it’s literally a business problem for us. If we’re not using AI the right way, it could lead to bias because of the training samples.”

• Looking to expand your ever-developing knowledge of social media? Cool, cool, cool. Search Engine Journal has got a nice list of courses for you to explore.

Don’t forget to live for the moment y’all!

Natalie

Ob-la-di, ob-la-da, digital marketing goes on, yeah

That’s why you should tell your friends to join our newsletter. Send ‘em this awesome link!

Do Good Spotlight
🌟 Sightsavers 🌟

Sightsavers’ vision is “a world where no one is blind from avoidable causes and where people with disabilities can participate equally in society.” This organization works in 30+ countries treating eye conditions like cataracts, improving local health and wellness services, and advocating for rights of people with disabilities. Learn more about them and how you can help: Sightsavers.

• Break in the AI action: LinkedIn’s got a helpful explanatory page on A/B Testing. Worth a read for learning and refreshing!

Just some thoughts… 💭

With the removal of the previous legacy checkmark program, this question becomes ever more looming (almost scary): Should I be paying for a Twitter checkmark? In addition to Twitter Blue, released in December, Twitter has implemented a Verification for Organizations/gold checkmark. In this Twitter Checkmark POV, we’ve laid out the facts and give our thoughts on the blue bird’s latest release.

Until next time,

Natalie

This is what I imagine AI is really thinking… 🧠

Tell your buddies about us!

Do Good Spotlight
🌟 Home for Good Dog Rescue 🌟

Home for Good Dog Rescue saves dogs from high-kill shelters and places them in loving homes. They save over 1,000 furry lives a year. Doesn’t that warm up your heart? Learn more about them and their impact: Home for Good Dog Rescue.

• LinkedIn’s got lots going on. Here’s the sitch:
  • LinkedIn has had document posts as a close alternative to carousels, but it looks like they’re finally jumping on the bandwagon! It’s not rolled out everywhere yet, but we’re looking forward to it. (Really excited about not having to switch my pngs to PDF.)
  • A short while ago, we discussed Instagram SEO. Now, here’s some LinkedIn SEO for ya.
  • LinkedIn AI assistant for conversation starters, recruitment ads, AND writing profiles? Woah, that’s a lot. If you have a premium account, definitely check it out!

Why We 💗 What We Do…

Stacy, our fantastic Office Manager, and I teamed up to pull together our favorite company benefits from DBE to inspire other outstanding leaders. With everything from wellness reimbursement to flexible schedules, we hope more companies start offering benefits like these to show they care about their employees. Read on… Benefits & Beyond.

• Bing Chat is making its appearance in Bing search results. See what it looks like in the Search Engine Land article.

Do Good Spotlight
🌟 The Parks System 🌟

I’ve been involved in my parks system for a while now. If I’ve learned one thing, park workers, rangers, and volunteers are truly devoted to park preservation.

Did you know one of the main causes of trail weathering is water? (I had thought the stamping of human feet was the main problem, but flowing water can erode a trail very quickly!) Trail maintenance teams create water bars, redirect weathered trails, and more to preserve the trails and the nature around them.

If you’re looking for a green way to donate time or resources, try the U.S. National Parks System or help support our buddies at the Monmouth County Parks System.

P.S. If you haven’t followed the National Parks Service on LinkedIn, you should. Your spirits will be lifted by animal memes and educational fun facts.

• Google’s making moves on the technological chess board…and much of it ties back to ChatGPT. Several projects are in the works for their own chatbot, and possibly a demo in the works this year. See more in The New York Times and The Verge.

• To be a ranking factor or not to be a ranking factor? That is the question many ask about Google’s mysterious ranking algorithm. Take a look at all the “known, confirmed, rumored, and absolute myth-level Google ranking factors” to test your knowledge of SEO best practices.

Annnnnnddd that’s it for this week! Looking forward to our next chat ☕

Natalie

Fun Fact: Chickens and ostriches are the closest modern relatives to the T-rex. 🐓

Funner Fact: You can invite your friends to join our DINO-mite newsletter with this link!

Do Good Spotlight
🌟 PennFuture 🌟

Clean energy. I feel we hear those words a lot these days, but how can we change our economy for green initiatives? PennFuture is leading the “transition to a clean energy economy in Pennsylvania and beyond.” Not only are they working for a carbon neutral economy, but they protect green and wild places for new generations. See what they’re up to: https://www.pennfuture.org/

• LinkedIn has bestowed the power for users to pin comments in replay chains. This’ll help guide more relevant, thought-provoking conversations on the platform!

• More on the shrinking talent pool from McKinsey: They call it the “Great Attrition”. Check out their five personas to help companies attract the right talent based on addressing what’s important to them. 💼

• If you’re a little bit (okay, a lotta bit) of a nerd like me, you’ll find this interesting: There’s a possibility transparent solar panels could replace windows in the future! While I can’t understand all the technical language, it’s an awesome idea!

Sending positive energy your way this week and beyond!

Rock on, y’all 🤘

Natalie

Did you know?

• Anteaters have no teeth.
• A flock of flamingos is called a flamboyance.
• There are 32 muscles in a cat’s ear.

If you did, that’s pretty awesome. If you didn’t, join the club 🤪

Hey, speaking of clubs… tell your friends to join ours!