Hi, how are ya?

In addition to my position at DBE, I also teach yoga twice a week. There’s a beautiful change in a person before and after they practice. Maybe they breathe a little deeper… or their shoulders are a bit more relaxed. So I encourage you, no matter what you like doing, to get out and move… in whatever way works best for you!

*switches job hats 🎓* Now, for what you’ve all been waiting for…. Drumroll, please! 🥁

• Google’s finally doing it. Universal Analytics(UA) is shutting down, and June 30th is the last day to download your data. We recommend exporting as a spreadsheet. Here are 3 helpful resources for your browsing:
  • Wordstream – what you need to know
  • Google – about UA going away
  • Coupler.io – how you can export the data

• The Twitter checkmark debate is still in session. ☑ B2B Reviews released a super helpful infographic based on their research. Hot highlights:
  • 52% of business owners and consumers surveyed don’t think having a blue checkmark is important
  • Only “1 in 10 business owners reported that a customer expressed trust or confidence in the business” after seeing the blue checkmark

• Why do people choose YouTube over other video-streaming platforms? Check out this beautiful, story-like piece to learn the YouTube differentiator.

• On the opposite end, this story may have been released to scrape up some nostalgia of the main pioneer in the video space. BUT, eMarketer reports that TikTok video advertising spend is rivaling, even threatening YouTube’s.