digital privacy Archives | Digital Brand Expressions

Privy to Privacy, YMYL, & Creepy Ads

Natalie Lorenzo — Wed, 21 Sep 2022 07:00:23 +0000

Greetings!

Get this: “Septem” means “seven” in Latin, and it was the seventh month in the Roman calendar. Now, why September became the 9th month of our calendar is beyond me 🤷‍♀️.… But back to business, we have an informative (AKA juicy) issue for you today!

With impending Big Tech Reform from the Biden Administration, advertisers and ad platforms are on their toes. eMarketer does a really good job with the lowdown, so I’ll let them tell it. 🔏

Do you have an Amazon Prime, Netflix and/or Hulu subscription? If so, you are among the 83% of US Adults who do. If not, maybe this data will give you FOMO. eMarketer shows just how strong growth in the streaming service market has been over the past decade.

There are times when someone anticipating your needs is nice… like your coworker grabbing your favorite coffee without you asking. Welp, as much as we want it in real life, Gen Z doesn’t seem to like it from ads. Retargeting has been reported more “creepy” than “cool” in this Marketing Charts (But is this really a surprise?)

🚨 REBRAND ALERT 🚨 Google ad extensions are getting a new name. Ready for this? They will be called… assets! You can see this change populate Google Ads in the next few weeks.

Do Good Spotlight
🌟 All Hands and Hearts 🌟

Kentucky faced devastating floods this past July. To help those affected, All Hands and Hearts puts all hands on deck to offer relief. They are helping remove debris and repair homes damaged by the intense flooding. Now the people of Puerto Rico are reeling from Hurricane Fiona, All Hands and Hearts is there, too. Learn how you can help: https://www.allhandsandhearts.org/

Meta is merging content moderation teams for ad content and central integrity. What this means for you:
- Business and everyday users will receive the same customer support treatment.
- Meta will hold both everyday and business users to the same content standards.

Google has updated YMYL (your money or your life) guidelines for websites. In short, they want to ensure websites are providing trustworthy and reputable content to help users quickly get to relevant content when it comes to these topics. This aligns with the “helpful content” algorithm update recently implemented as well as E-A-T (expertise-authoritative-trust) signals Google likes to see. 👍
- PS: For more on E-A-T, check out the origins of E-A-T 20 years ago written by Mike Grehan (who Marc worked with while serving on the Board of SEMPO).

Whenever I say goodbye on a Zoom call, I think of this Laurel and Hardy skit. I hope it makes you smile on your next call. 😁

Goodbye for now!

Natalie

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The post Privy to Privacy, YMYL, & Creepy Ads appeared first on Digital Brand Expressions.

TikTok CopyCats, Takin’ It to the (Performance) Max, & Delayed Cookie Demise

Natalie Lorenzo — Wed, 03 Aug 2022 01:10:09 +0000

Hello out there 👋😄

Let’s jump right in.… We have a lot to cover!

TikTok CopyCats: 🎶🐱
- Facebook is sunsetting its original platform model for a TikTok-esque algorithm that sorts content based on the preferences of strangers worldwide. Will this be a smart change for the future or just make users switch to other channels like Discord?
- The people are asking for Instagram With the platform algorithm continuing to lean toward short-form video content, people are saying Insta is transforming into a second TikTok. There’s even a petition to revert back to the old algorithm… endorsed by celebs including, Kylie Jenner and Kim Kardashian.

Adweek reports “Google Pushes Third-Party Cookie Demise to 2024.” They say they are doing this so they can test the new Google Privacy Sandbox. However, no matter what the timing, marketers still need to prepare for the cookie-less world.

Thinking of dipping your toe into the Google Ads Performance Max pool? Know the pros and cons first. Check out this article from Wordstream.

FYI – The dominant strategy to go mid-roll or post-roll on YouTube Ads is different from the 97% other video platforms (whose advertisers prefer to use pre-roll positions). This seems to be significantly slowing YouTube’s ad revenue roll (pun intended).

Do Good Spotlight
🌟 The Kim Foundation 🌟

It’s Wellness Month, so we plan to support programs with health and wellness initiatives every Wednesday during August! Our first is The Kim Foundation which “was established to give back to the community and to facilitate change in the behavioral health field.” The foundation continually aims to increase awareness and provide services around mental health and suicide prevention: https://thekimfoundation.org/

If you have a charity or foundation you support, share it with us via info@digitalbrandexpressions.com.

Combine the power of SEO and Paid Search with ⚡keywords!⚡ Moz takes you through every step (and the steps between those steps) in this insightful article.

We all know search marketing (SEO and Paid Search) are valued as “intent”-driven channels. Here are 12 micro intents that can help you develop relevant content that will not only attract visitors but drive them further towards conversion.

What are shoppers so conflicted about? We are seeing an increase in discretionary shopping, yet many are postponing big purchases. Read what Google’s been seeing in this Insights Briefing.

Wishing everyone a healthy and happy August!

Namaste,

Natalie

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OWLTHENA WHAT’S HOT WEDNESDAY JUNE 16, 2021

DBE — Wed, 16 Jun 2021 09:00:21 +0000

This week is a hodgepodge of stories that caught my attention plus an invitation to listen to my recent conversation with Michael Piperno on his Comvia podcast. Our do good spotlight shines on a mom-mentoring organization whose heart is always in the right place, and can you believe it’s the middle of June already???

What a blast I had talking with the ever-wonderful Michael Piperno, communications expert and coach extraordinaire and now a podcaster too. As is always the case when Michael and I chat, the conversation takes on a life of its own and Michael leads us to fascinating places. If you’re interested to know the back stories on how Omotenashi evolved here at Owlthena’s parent company, Digital Brand Expressions (DBE); why DBE is drama-free; and one of my most-treasured “better late than never” lessons, tune in to our conversation. You can listen on all the major podcast platforms or here. Enjoy! I know I did!
KPMG interviewed CEOs to get their take on what “normal” will look like for businesses. You won’t want to miss this.

Don’t fall for it! Scams are abundant and this Techlicious article talks about one where webmasters are told their site has images that are infringing on someone’s copyright. Clicking to learn more does not go well. Be sure to share this you’re your team, these scams are vicious! Here’s more.
Zahira Jaser nails it for The Harvard Business Review with this article about respecting middle management done right. IMHO, I thought a lot of companies struggled following the 2008 recession because they wiped out their middle managers as part of their cost saving measures. What they did in large part was to eliminate their teachers, gurus, and operational streamliners who knew how to get things done and who taught those coming after them. Here’s a great quote from the article, and there’s lots more where this came from: “It is time to reunite leadership and management in one concept, and recognize middle managers as connecting leaders. This concept recognizes that every leader is also a follower, and every follower is also a leader.” Preach!
The U.S. data privacy landscape varies greatly from state to state and now Colorado just enacted the Colorado Privacy Act (CPA). Learn how it can affect your business in this Venture Beat article.

Do Good Spotlight on: EmpowerHER

This is beautiful, an organization providing mentoring “moms” to young women (18-24) and girls who have lost their own mothers. As the website explains, losing her mother can have life-long impact on a woman, going well beyond the milestones others may think about and trickling painfully into many aspects of her life. The EmpowerHER mentor moms help girls and young women transition into adulthood with guidance and support. We donated to help EmpowerHER do its thing and we encourage you to take a look at how you can support them too.

That’s it for this week, I hope you enjoyed the issue and that it created a few good sparks for your business brain. And remember, if you have a not-for-profit you’d like us to feature, let me know.

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