digital marketing agency Archives | Digital Brand Expressions

Your 6 New Favorite Digital Marketing YouTube Channels

Natalie Lorenzo — Thu, 13 Jul 2023 07:00:10 +0000

If you can’t tell, we are utter nerds for what we do, and for this Embrace Your Geekness Day, we want to share it with you (rhyme totally intended 🤓)! Here’s our favorite digital-marketing-focused YouTube channels:

HubSpot Marketing – The HubSpot team covers SEO, social, and general digital marketing in insightful, yet digestible videos.
Modern Millie – Millie is great at toplining social trends and influencer marketing.
Hootsuite Labs – They are quirky and fun, always running social media experiments.
Talks at Google – They have a wide range of interviews and presentations from corporate leaders.
Ben Heath – This is your channel for Facebook Ads tips, tricks, and updates!
Think with Google – These videos help “educate and inspire the next generation of marketers, advertisers, and creatives”.

Bonus: Elevate Execs – Angie Bruhn helps executives do their jobs better and gives advice to people in career transitions.

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Thumbs Down to Thumbs Up, Uber Ads, & Adopting the Metaverse

Natalie Lorenzo — Wed, 26 Oct 2022 07:00:51 +0000

Boo! 👻

If that didn’t scare you, our spooky issue of What’s Hot Wednesday will! 🦇🎃 Commence the spooky Halloween tunes!

Looking into our crystal ball 🔮 … marketers are predicting heightened adoption of metaverse tech in 2023. They’re even looking to create a new role in their team for a “metaverse coordinator.” Get the full outlook in this MarketingTech article.

*ghoulish voice* They’re coming… and they’re raising privacy concerns. Uber ads are going to be formally released soon and people have already brought up concerns on location privacy. While some advertisers may be jumping up in their seats about this, we will all have to wait and see how everything rolls out.

Here lies the thumbs up emoji 💀. That’s right, the thumbs up emoji has been canceled by Gen Z for being abrupt and sometimes rude, according to Forbes. My take on this: Gen Z has experienced much, if not most, of their communication through technology. The meanings encoded in the pictographic and technical communication are deeper than earlier generations. With that lens, it’s no surprise that emojis can get canceled.

Do Good Spotlight
🌟 Children First PA 🌟

Through “developing initiatives and advocating for quality health care, child care, public education, and family stability,” Children First PA works to improve children’s lives, particularly around the Philly area. They continually release research, including insights on Covid’s impact on children. Learn more about their noble cause here: Children First PA.

Something new is lurking in your feeds… YouTube handles, that is. Creators will be choosing (or already have chosen) handles for their accounts. They will be visible in Shorts and channel pages near you this month!

If you’ve been on the fence about starting a podcast for your business, or if your team is having challenges getting a rhythm going with its marketing, you may want to check out Rise25. Since 2008, they’ve been helping businesses generate high ROI from podcasts. How? By connecting them—faster—to high caliber prospects, referral partners, strategic partners, and industry influencers. Rise25 has innovated a “done-for-you” podcasting model with tiers of services that can be aligned for any B2B business. One conversation with co-founder Dr. Jeremy Weisz and I instantly understood why this agency is so highly regarded. Here’s how to learn more and connect: Rise25.

Holding a party this weekend? Here are some jams for your spooktacular playlist! 🎶

I hope you all enjoy the upcoming weekend!

Creep it real, y’all,

Natalie

🎶 When you need some news … about digital marketing…

🎶 Who ya gonna call?

You get the gist, but really, send your friends the signup link.

The post Thumbs Down to Thumbs Up, Uber Ads, & Adopting the Metaverse appeared first on Digital Brand Expressions.

DBE Renews Google Partner Status

Natalie Lorenzo — Fri, 01 Jul 2022 13:11:57 +0000

Princeton, NJ (July 1, 2022)—Google has certified Digital Brand Expressions, L.L.C. (DBE) has achieved the requirements to maintain its Google Partner badge status. The company continues to provide goal-surpassing paid search services on Google, YouTube, and other search engines.

About Google Partners Program

The Google Partners program is dedicated to “advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses.” Agency accounts qualify based on certain performance, spend, and staff certifications.

About Digital Brand Expressions

DBE is an Omotenashi-driven, digital marketing agency helping organizations maximize their investments in search engine and social media marketing through project- and retainer-based consulting and program management services. For select and highly aligned clients, DBE provides expert configuration of Google Analytics and other success-tracking tools; integrated SEO, paid search, display, remarketing, paid social, social media marketing, and ideation/innovation via results analysis.

The agency’s reputation for results-enhancing strategies and program management services, along with its integrity and transparency have made it a sought-after solution for those knowledgeable about the complexities of marketing via search and social channels, earning DBE its “experts’ experts” tagline.

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others. The agency is headquartered in Princeton, NJ.

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Media Contacts:

Natalie Lorenzo

609-688-8558

NLorenzo@DigitalBrandExpressions.com

The post DBE Renews Google Partner Status appeared first on Digital Brand Expressions.

digital marketing agency Archives | Digital Brand Expressions

Your 6 New Favorite Digital Marketing YouTube Channels

Thumbs Down to Thumbs Up, Uber Ads, & Adopting the Metaverse

Do Good Spotlight 🌟 Children First PA 🌟

DBE Renews Google Partner Status

Do Good Spotlight
🌟 Children First PA 🌟