bing Archives | Digital Brand Expressions https://dbe.dc.mcgit.cc/tag/bing/ Tue, 19 Sep 2023 18:52:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://dbe.dc.mcgit.cc/wp-content/uploads/2022/03/cropped-DBE-Website-Favicon-512-×-512-px-32x32.png bing Archives | Digital Brand Expressions https://dbe.dc.mcgit.cc/tag/bing/ 32 32 The Bard, TikTok Drama, & Website Design 2023 https://dbe.dc.mcgit.cc/2023/03/29/the-bard-tiktok-drama-website-design-2023/ https://dbe.dc.mcgit.cc/2023/03/29/the-bard-tiktok-drama-website-design-2023/#respond Wed, 29 Mar 2023 08:00:34 +0000 https://www.digitalbrandexpressions.com/?p=6670 Hello out there! Last week of March. Can you believe it? Time is whizzing past us! With everything going so fast, isn’t it great you got a summary of digital marketing news delivered to ya each week? (You’re welcome. 😁) Let’s get on with the fun, then! Google released its A.I. chatbot, Bard. It's interesting ...

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Hello out there!

Last week of March. Can you believe it? Time is whizzing past us! With everything going so fast, isn’t it great you got a summary of digital marketing news delivered to ya each week? (You’re welcome. 😁) Let’s get on with the fun, then!

  • Google released its A.I. chatbot, Bard. It’s interesting how Google is trying to position Bard as a resource that is complementary to, but not part of, its search engine (vs. ChatGPT’s integration with Microsoft’s Bing search engine). The NYTimes covered both the unveiling story and a sidebar article on What Bard Can and Can’t Do that covers how cautious Google is being with the release. For example, Bard tells you right away that it makes mistakes, and it will decline to answer questions when it does not have enough information. Let chatbot wars begin….
  • #️⃣ Drama on the TikTok front. TikTok CEO Shou Zi Chew’s testimony in the Congressional hearing could determine the social media app’s fate in the US. Search Engine Land’s slightly different take was that it was “mostly theater starring politicians who are ignorant of the topic and ill-prepared by their staffs” BUT that the political smoke could scare away brand advertising support for the platform. We’ll have to see….
  • Bing has new category-based targeting for search ads. The tests have shown higher CTR and RPM with this unique solution.

Do Good Spotlight
🌟 Princeton-Blairstown Center 🌟

The Princeton-Blairstown Center (PBC) provides adventure-based, experiential education to youth from historically marginalized communities. What began in 1908 as a summer camp has grown into an outdoor education center with a wide variety of year-round programs serving almost 8,000 young people each year. Programs include those to improve learning retention over the summer to approximately 500 students from historically marginalized NJ communities in Trenton, Newark, and Camden, free of charge. There’s a fund-raising soiree on May 5 that NJ locals will want to check out. Learn more about PBC here: Princeton-Blairstown Center.

  • Marketing Charts shows the impact of inflation on consumer spending. Here’s what we see:
    • 80% of US Adults said that inflation has impacted their spending in Q1 2023, which fell back 4% since Q3 2022.
    • Places consumers have been starting their online product shopping journey:
      • Amazon is #1 with 56% (no surprise here).
      • Search engines are not far behind at 42%.

That’s what we got for ya. Get ready for more juicy digital drama next week!

Happy Wednesday!

Natalie

We’re basically like your Wednesday cup of coffee. ☕

We boost your day with an espresso shot of digital marketing news.

Like a good cuppa joe, we’re worth sharing with your favorite buddies – send ‘em the link!

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]]> https://dbe.dc.mcgit.cc/2023/03/29/the-bard-tiktok-drama-website-design-2023/feed/ 0 Accessible Ads, LinkedIn, & Google EEATs https://dbe.dc.mcgit.cc/2023/03/22/accessible-ads-linkedin-google-eeats/ https://dbe.dc.mcgit.cc/2023/03/22/accessible-ads-linkedin-google-eeats/#respond Wed, 22 Mar 2023 08:00:21 +0000 https://www.digitalbrandexpressions.com/?p=6624 Is it hot in here? 🥵 You bet it is. What’s Hot Wednesday just hit your inbox so obviously. Find the latest in digital marketing while it’s still piping hot! Accessibility has had more visibility than ever before. It’s time to embrace accessibility as a “gateway to creativity”, as AdWeek says. Google has updated its ...

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Is it hot in here? 🥵

You bet it is. What’s Hot Wednesday just hit your inbox so obviously. Find the latest in digital marketing while it’s still piping hot!

  • Accessibility has had more visibility than ever before. It’s time to embrace accessibility as a “gateway to creativity”, as AdWeek says.
  • Google has updated its EAT standards. No, not for food, but for website quality rating. The full saying includes Experience, Expertise, and Authoritativeness are essential for establishing Trust as a site.

Do Good Spotlight
🌟 Home for Good Dog Rescue 🌟

Home for Good Dog Rescue saves dogs from high-kill shelters and places them in loving homes. They save over 1,000 furry lives a year. Doesn’t that warm up your heart? Learn more about them and their impact: Home for Good Dog Rescue.

  • LinkedIn’s got lots going on. Here’s the sitch:
    • LinkedIn has had document posts as a close alternative to carousels, but it looks like they’re finally jumping on the bandwagon! It’s not rolled out everywhere yet, but we’re looking forward to it. (Really excited about not having to switch my pngs to PDF.)
    • A short while ago, we discussed Instagram SEO. Now, here’s some LinkedIn SEO for ya.
    • LinkedIn AI assistant for conversation starters, recruitment ads, AND writing profiles? Woah, that’s a lot. If you have a premium account, definitely check it out!

Why We 💗 What We Do…

Stacy, our fantastic Office Manager, and I teamed up to pull together our favorite company benefits from DBE to inspire other outstanding leaders. With everything from wellness reimbursement to flexible schedules, we hope more companies start offering benefits like these to show they care about their employees. Read on… Benefits & Beyond.

  • Bing Chat is making its appearance in Bing search results. See what it looks like in the Search Engine Land article.

Happy spring to all! 🌼

Natalie

Picture of a Koala with the headline "You're a koala-ty group of folks"

We hear you have more awesome digital marketing buddies – send them this link!

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]]> https://dbe.dc.mcgit.cc/2023/03/22/accessible-ads-linkedin-google-eeats/feed/ 0 Big Tech Lawsuits, Ecommerce Dimensions, & 2 Trillion Hours on Social Media https://dbe.dc.mcgit.cc/2023/01/18/big-tech-lawsuits-ecommerce-dimensions-2-trillion-hours-on-social-media/ https://dbe.dc.mcgit.cc/2023/01/18/big-tech-lawsuits-ecommerce-dimensions-2-trillion-hours-on-social-media/#respond Wed, 18 Jan 2023 08:00:34 +0000 https://www.digitalbrandexpressions.com/?p=6366 Hey-yaaa Alright, alright, alright. We’ve got a jam-packed edition for all you curious readers out there. Ready? Let’s go! When are we not talking about TikTok and Gen Z these days? 📱🎵 This article helps make sense of it all. Gen Z seeks discoverability, interactivity, and authenticity. TikTok cracked that code to give just ...

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Hey-yaaa

Alright, alright, alright. We’ve got a jam-packed edition for all you curious readers out there. Ready? Let’s go!

  • When are we not talking about TikTok and Gen Z these days? 📱🎵 This article helps make sense of it all. Gen Z seeks discoverability, interactivity, and authenticity. TikTok cracked that code to give just what was needed after a time of social disconnectedness and disingenuousness.
  • On another social note, data.ai released a full report on the “State of Mobile 2023”. Social Media Today does a great job with the wrap-up. Some highlights below:
    • BeReal takes the cake for rookie app of the year with downloads reaching “5.3 million in August 2022.”
    • Instagram, WhatApp, Snapchat, and TikTok dominated the most downloaded app category in most regions.
    • Time spent on socials hiked up over 2 TRILLION hours in 2022.
  • What is wrong with this picture from Marketing Charts of B2B ABM Marketers self-assessments of competency in critical tactical skills? 🤔 Could it be that they are most proficient at “Campaign planning and execution” and least proficient at “Data and analytics for ABM”?

Do Good Spotlight
🌟 Solar Cookers International 🌟

You may be wondering… what are solar cookers? This charity’s name immediately got my attention because of it. According to their website, “3 in 7 people lack sustainable fuel to cook meals and make water safe to drink. So, Solar Cookers International provides cookers that use the power of the sun to purify water and cook food. To learn how you can help (and see what solar cookers look like), visit their website: Solar Cookers International.

  • Here are some PPC marketing trends to note for 2023. Our paid search team thinks number 3 is the most important one, since we’ve seen great performance with Bing.
  • Another day, (yet) another lawsuit for Meta, Alphabet, and other social media giants. Seattle schools “allege that “misconduct” by the Big Tech firms has been a large factor in the youth mental health crisis. Opinions are split. My question: how a lawsuit can aid in fixing a cultural issue. Stay on top of the news here.
  • Econsultancy offers an ICYMI compilation of recent articles with experts’ takes on digital marketing innovation and trends to watch for in 2023. Topics range from Personalization to Search and SEO to Social Advertising and more. Check it out, y’all!

That’s it for this week. Happy Wednesday!

Natalie

What’s cooler than being cool? 🧊

Sending your friends this newsletter’s signup link!

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]]> https://dbe.dc.mcgit.cc/2023/01/18/big-tech-lawsuits-ecommerce-dimensions-2-trillion-hours-on-social-media/feed/ 0 Elon Buys Twitter, Email Marketing Trends in 2022, and Google Testing Changes to Snippets https://dbe.dc.mcgit.cc/2022/04/27/elon-buys-twitter-email-marketing-trends-in-2022-and-google-testing-changes-to-snippets/ https://dbe.dc.mcgit.cc/2022/04/27/elon-buys-twitter-email-marketing-trends-in-2022-and-google-testing-changes-to-snippets/#respond Wed, 27 Apr 2022 01:21:17 +0000 https://www.digitalbrandexpressions.com/?p=5391 Let’s start with the $44 billion news: No doubt you’ve heard about Elon Musk’s deal to take over Twitter and there’s a lot of speculation about what it means for the platform moving forward. Here’s a take on how Twitter employees were left largely in the dark about what the sale will mean for them ...

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]]> Let’s start with the $44 billion news:

  • No doubt you’ve heard about Elon Musk’s deal to take over Twitter and there’s a lot of speculation about what it means for the platform moving forward. Here’s a take on how Twitter employees were left largely in the dark about what the sale will mean for them – and their shares.
  • Guess which two digital platforms are raking in a whopping 5% of digital ad spend this year? Hint: these apps will have you shufflin’ along with their magnetic, energetic content.
  • Search Engine Land reports “Google tests big changes to featured snippets.” Note the plural in “snippets” as this test could spell the end to the singular featured snippet that SEO-ers have coveted as “position zero” on the search engine results page.
  • Microsoft is extending their RSA (Responsive Search Ads) migration by 60 days. Here’s more you need to know:
    PS: Google Ads deadline for RSA migration is still June 30th.
  • “Email marketing trends in 2022” are covered in this article from Econsultancy. It includes interesting thoughts on design elements like the use of dark mode, emojis, and gifs. Other trend areas include privacy, content personalization, and process.

Do Good Spotlight on: Friends of the Delaware Canal    

As the weather turns warmer, we turn our spotlight on the Friends of the Delaware Canal.  The FODC is an independent, non-profit organization working to restore, preserve, and improve the Delaware Canal and its surroundings. Its primary goals are to ensure the Canal is fully-watered from Easton to Bristol and the towpath trail is usable over its entire 60 length by walkers, hikers, bikers, boaters, fishers, birders, etc. Check out the trails and news of special events/activities here.

That’s a wrap for April.  Look forward to the May flowers on their way…

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