Hey y’all!

August may be drawing to an end soon, but we are far from stopping this digital marketing train!

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• Our friend and CEO from The Mather Group, Josh Greene, shared some facts about the State of Wikipedia 🧩🌍. See their facts below or email josh@themathergroupllc.com for more info and to be added to his email briefings:
  • “The total editing activity on Wikipedia has been high this month and last, compared to what we saw the previous quarter.”
  • “The Wikimedia Foundation announced that they’ve entered into enterprise commercial access deals with Google and The Internet Archive.”
  • “There has been an increase in activity on Conflict of Interest message boards since the start of the summer. A good indication that the community is not taking conflict of interest issues lightly.”

• 🍎 Apple is thinking about bringing ads to pre-installed apps (like Maps and Books) on Apple devices. Interesting that this is happening so close after the iOS 14 update… coincidence? We think not!

• Here’s a new approach to offering insights on SEO best practices: “The WORST SEO advice I heard this year (and what you should do instead)”. We don’t agree with all the recommendations, but, as a whole, it’s a good reminder to keep your content fresh and avoid overstuffing your content ⁠— and tags ⁠— with keywords.

• And here’s an opposite approach to discussing SEO from the very same Search Engine Land ⁠— “6 fundamental truths about SEO” ⁠— to which we simply say “preach!”

• For our e-commerce clients, check out these underused tactics to step up your SEO game.