A SAIO (Rhymes with Day-oh) and SEO Strategy Success Story
Last week, DBE launched our new SAIO (search artificial intelligence optimization) strategy for gaining link citations from conversational chatbots like Bing Chat and Google SGE. The launch elements we ...
What is Search Artificial Intelligence Optimization (SAIO)?
What is SAIO? SAIO stands for Search Artificial Intelligence Optimization. Do you mean using AI for optimizing your website? No, SAIO is for optimizing your website to be found ...
Twitter (X) Competitors Infographic
In the week of July 24th, Twitter rebranded to “X” almost overnight. The volatility of the platform since last October has left many dedicated Twitter users confused about the ...
Your 6 New Favorite Digital Marketing YouTube Channels
If you can’t tell, we are utter nerds for what we do, and for this Embrace Your Geekness Day, we want to share it with you (rhyme totally intended ...
The Chattribution Gap
In a recent DBE vlog, Natalie Lorenzo and I talked about ChatGPT’s AI limitations from a “search” perspective. We discussed two primary caveats to using ChatGPT for searches: ChatGPT’s ...
🎥 What AI Can and Can’t Do in the Search and Social Space
Transcript: Marc: Hello, it feels like we’ve all been sprinting to keep up with AI developments. Last month, we discussed the new EEAT update in relation to ...
Why Is My Conversion Data Different in Google Analytics 4 vs. Google Universal Analytics?
We’ve been there. The conversion data confusion between the newbie, Google Analytics 4 (GA4), and our good pal, Google Universal Analytics (GA), can be a head-scratcher at first. With ...
🎥 Veronica Fielding on Byte-Sized Agency Briefs
In this episode of Byte-Sized Agency Briefs with Steve Guberman, Niki Fielding shares the secrets behind DBE's team structure and cultivating a winning company culture.
🎥 EEAT or Be Eaten: Google SEO Hacks
Transcript: EEAT or Be Eaten Nat: Hello! We recently included an article on E-E-A-T in our What’s Hot Wednesday newsletter. For further insights on what this means ...
To Verify or Not to Verify: Twitter Checkmark Pandemonium Point of View (POV)
Situation On Saturday April 1st, Twitter began taking down its previous legacy checkmark program. (No, it wasn’t a joke.) Twitter has already added 2 other verification checkmarks in addition to ...
Benefits & Beyond
Inspired by Office Manager Extraordinaire, Stacy Sarno It is commonplace to expect the standard medical/dental benefits when walking into a company. But times are changing. To retain top industry talent, ...
Working Mindfully or Mindfully Working? Awareness in the Workplace
It’s the day. All 3 runners are lined up, itching to burst at the sound of the whistle. When the sound hits the air, they’re off. The wind races past ...
